Strategies+: A Blog for Legal Marketers

LMA Podcast: Episode 57 —  Diversity Communications: Best Practices and Perspectives from Two In-House Pros

Posted by LMA International on Mar 27, 2020 12:12:58 PM

In this episode, Bethany (Early) Chieffallo (GKG Law, P.C.) speaks with Stephanie Marella Gryder (Moore & Van Allen PLLC) and Nichole Bartlett (Dechert LLP) about the external and internal communications involving diversity. Gryder and Bartlett share their regional, national and international insights into the strategies, vehicles and challenges of diversity communications.


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Topics: Podcast

LMA Podcast: Episode 56 —  Building a Scalable Sales Culture in a Law Firm

Posted by LMA International on Mar 18, 2020 3:18:12 PM

In this episode, Suzanne Donnels (Jenner & Block LLP) speaks with Jeff Antaya (Plante & Moran), Frank Troppe (Miller Heiman Group) and Ellen M. Gregg (Womble Bond Dickinson (US) LLP) about how law firms can build a scalable sales culture. Antaya, Troppe and Gregg share their perspectives on why to have a sales culture at your firm, how growth affects culture, how to measure success and more.

Editor’s Note: This podcast mentions the CMO Summit and LMA’s Annual Conference. Please note that this podcast was recorded well in advance of the decision to postpone the event. 

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Topics: Podcast, CMO Sig

LMA Podcast: Episode 55 —  Make 2020 Your Best Year Yet

Posted by LMA International on Feb 27, 2020 9:48:22 AM

The January/February issue of Strategies magazine is all about 2020 vision, focusing on the trends and technology driving us forward. Included in this issue is a career-focused checklist by LMA member Anne Flanegan with resolutions to make this year your best yet.

In this episode of Strategies LIVE!, Anne sits down with Krista Kellogg, principal at Center Content, who specializes in professional services marketing with a focus on mindfulness and empathy. Before founding Center Content, Krista served in director roles at several Am Law 100 and regional law firms. Tune for actionable strategies to benefit your career and your personal life, from finding ways to be more innovative in your firm, to carving out more time for self-care. 

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Topics: Podcast, Strategies LIVE!

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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  • And much, much more!