Strategies+: A Blog for Legal Marketers

LMA Podcast: Episode 51: Contented Content: The What, Why and How of Developing a Content Strategy, Part 2

Posted by LMA International on Oct 14, 2019 9:30:00 AM

John Buchanan (Sheppard Mullin) speaks with STET’s Susan Kostal in a follow-up from a previous episode to give further background on content strategy. Part one of this series dove into the what, why and how of a content strategy. In the latest episode of the LMA Podcast, Kostal will share insight on managing lawyers’ expectations, how to keep content flowing, tips for best leveraging content, making analytics digestible and more.

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Topics: Podcast, content, PR & Communications SIG, Content Strategy

LMA Podcast: Episode 50: Smart Collaboration: Generating Value and Establishing Trust with Dr. Heidi Gardner

Posted by LMA International on Sep 12, 2019 11:10:48 AM

Collaboration is becoming more and more necessary and important for law firm growth, but why? What exactly is smart collaboration, how can your firm implement it and what role do legal marketing professionals play to support it? In the latest episode of the LMA Podcast, Miller Nash Graham & Dunn’s Cynthia Voth, 2019 LMA President, speaks with Dr. Heidi Gardner. Dr. Gardner is a Distinguished Fellow at Harvard Law School’s Center on the Legal Profession and Faculty Chair of Harvard Law School’s Accelerated Leadership Program and other executive courses. Dr. Gardner dives deep into answering these questions with relevant examples, background and insight. Her perspective provides context on how smart collaboration can generate value and establish trust inside and outside your organization. 

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Topics: Podcast, Collaboration, smart collaboration, Harvard Law, value generation

LMA Podcast: Episode 49 —  Not all Value is Created Equal: Pricing Perspectives from Eddie Hartman

Posted by LMA International on Sep 10, 2019 12:11:57 PM

What can in-house legal marketers do to influence pricing models? What does the future of professional services pricing look like? In the latest episode of the LMA Podcast, Danielle Smith (Burr & Forman) speaks with Simon Kucher & Partners’ Eddie Hartman. Hartman’s blend of tech and legal backgrounds shines through as he answers these questions and explains his firsthand experiences in quantifying value in a way that leaves clients and your firm happy. 

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Topics: Podcast, pricing, technology, legal marketing technology

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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