Strategies+: A Blog for Legal Marketers

LMA Podcast Episode 74 — Digital Transformation: Message in the Market

Posted by LMA International on Apr 8, 2021 2:14:47 PM

Episode 74

Series: LMA SIG Share-Out

Episode Description:
Today, marketing departments utilize marketing technology to achieve marketing goals and objectives. In this LMA Podcast episode, Vik Gupta and Helena Lawrence are joined by Jessica Aries and Sue Serna to expand on their Digital Transformation Webinar Series presentation and explore what our message in the market looks like.

Speakers:
Jessica Aries, Jessica Aries, Digital Marketing Strategist & Consultant, By Aries
Sue Serna, Founder & CEO, Serna Social
Vik Gupta, Marketing Technology SIG Co-Chair (moderator)
Helena Lawrence, Marketing Technology SIG Co-Chair (moderator)

Series Description:
The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Looking for more insights? Check out the webinar presentation "Digital Transformation Webinar Series: Part I: Message in the Market" here and read more in the Strategies+ blog post here.

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Topics: Communications, Podcast

LMA Podcast Episode 73 — The Importance of Women in Leadership

Posted by LMA International on Mar 18, 2021 4:12:53 PM

Episode 73

Series: LMA Leaders

Episode Description:
In the latest LMA Podcast, Fasken’s Brenda Plowman, 2021 LMA president-elect, speaks with Hillary Sale — a recognized expert in leadership and corporate governance, and chair of the Women’s Leadership Initiative at Harvard Law School.  They discuss the importance of women in leadership and provide tools  to help women strategically navigate their careers.

Speakers:
Brenda Plowman, Chief Marketing Officer at Fasken Martineau DuMoulin LLP

Hillary Sale, Faculty Chair, Women’s Leadership Initiative and Women’s Leadership: Adapting and Advocating in a Remote Environment at Harvard Law School; Associate Dean for Strategy, Professor of Law and Professor of Management, Georgetown University

Series Description:
The LMA Leaders series provides a platform for the LMA Board of Directors and other leaders throughout the LMA community to have important conversations and share updates with the legal marketing community.

LMA members receive 10% off Harvard Law School Executive Education, including the upcoming Women’s Leadership Program. Simply answer “LMA Member” when asked about how you heard about the program.

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Topics: Podcast, Harvard Law, LMA Leaders series

LMA Podcast Episode 72 — Demonstrating Your Value: Demonstrate Your Value With Less (Part 2)

Posted by LMA International on Mar 2, 2021 4:11:16 PM

Episode 72

Series: LMA Regional Spotlight

Episode Description:
Join the LMA Southeast Region for the fourth episode in a four-part series giving you the tools to help you demonstrate your value to your law firm, legal marketing peers and team members. In this episode, Erin Ryan (McGuireWoods) discusses the importance of leading teams through change.

Speaker:
Erin Ryan, Senior Manager of Business Development, McGuireWoods

Series Description:
The LMA Regional Spotlight series features episodes produced by LMA’s regions, covering timely topics important to legal marketers.

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Topics: Podcast, LMA Regional Spotlight Series, LMA Southeast Region

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!