Strategies+: A Blog for Legal Marketers

LMA Podcast Episode 65 — Holding Your Marketing Vendor Accountable: What to Expect in Reporting and What You Should be Paying

Posted by LMA International on Nov 10, 2020 12:03:08 PM

In the latest episode of the LMA Podcast, Jelly Marketing teaches you everything you need to know on how to hold your vendors accountable. They'll give you the tools, language and support needed to fully optimize your relationships and ensure you’re maximizing the results.

• SEO for Law Firms White Paper:…AW_WEB_Nov25.pdf
• Deck from Presentation:…view?usp=sharing
• Marketing Jam Show (US and UK) and Podcast:

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Topics: Podcast

LMA Podcast Episode 64 — Strategies to Go Beyond ‘Random Acts of DEI’

Posted by LMA International on Oct 23, 2020 1:16:59 PM

How can law firms build a framework that supports diversity, equity and inclusion (DEI) in a lasting and meaningful way? In the latest episode of Strategies LIVE!, issue co-editor Julie Holton discusses how to go beyond “random acts of DEI” with Dr. Laura Quiros, a trauma-informed DEI consultant at Coston Consulting and Gia Altreche, director of business development and marketing at Newmeyer Dillion and 2020 co-chair of the LMA D&I Committee. Learn how this action starts at a personal level, the keys to creating a culture of authenticity, ways to bring clients into the conversation and more in this engaging conversation that complements the advocacy-focused issue of Strategies magazine.

This issue of Strategies LIVE! is coincides with the subject matter featured in the September/October issue of Strategies magazine. A special thank you to this issue’s sponsors, Firmseek, Kidd Aitken and Vivid Graphics. These partners are ready to help you identify solutions that fit your firm’s needs.

Find out how your company can benefit from partnering with LMA. Contact Scott Narug at 312-673-5974 or via email to start the conversation.

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Topics: Podcast

Trendspotting – Crafting Your Perfect Website

Posted by LMA International on Oct 9, 2020 12:00:00 PM

The Latest in Law Firm Marketing

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Topics: Trendspotting, Podcast, content marketing, digital presence, legal technology, digital strategy

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!