Strategies+: A Blog for Legal Marketers

LMA Podcast: Episode 42 — Critical for Effective Leadership: Emotional Intelligence

Posted by LMA International on Apr 22, 2019 10:44:41 AM


Book smarts can get you only so far, and undervaluing emotional intelligence (EI) could be your biggest blockade to professional success. The March/April 2019 issue of LMA's Strategies magazine dives into effective leadership, and includes an article authored by Talia Raoufpur, business development and marketing assistant at Allen Matkins Leck Gamble Mallory and Natsis LLP, on the importance of EI for managing yourself and others. In this episode of the StrategiesLIVE podcast series, Talia speaks with Rich Bracken, director of coaching at Society 54 and professor of leadership at the University of Kansas, to expand on the relationship between EI and effective leadership.

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Topics: Marketing Management and Leadership, Podcast, Legal Marketing

LMA Podcast: Episode 41 — Innovate, Collaborate and Transform Law Firms

Posted by LMA International on Mar 21, 2019 2:18:19 PM


Innovation is changing the legal marketing field. In the latest episode of the LMA Podcast, join LMA President Cynthia Voth and Professor Michele DeStefano (professor of law, University of Miami; guest faculty, Harvard Law School Executive Education; founder and executive director, LawWithoutWalls) for an enlightening conversation on innovation, collaboration and transformation within the legal marketing field. Tune in as Michele shares advice on best practices for collaboration between legal marketers and lawyers, and how better internal communication within a law firm can help grow its business.

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Topics: Podcast, Collaboration, Legal Marketing, Innovation

LMA Podcast: Episode 40 — Pushing the Boundaries of Innovation

Posted by LMA International on Mar 5, 2019 1:40:04 PM


Every industry is in the midst of disruption, and law firms are no different. Law firms have gotten bigger, increased in number and become more multigenerational than ever.  And that has major implications for law firm leadership and marketers.

The latest episode in the StrategiesLIVE podcast series explores ways to push the boundaries of innovation to drive law firm success in a time of change. This conversation covers topics related to digital transformation, client centricity and web development in 2019 and beyond. Listen as Lora Wegman, marketing director at Greensfelder, Hemker & Gale, P.C., interviews Erika Ritzer, a senior partner at Finn Partners, and Shaun Quigley, a consultant for brands, marketers and agencies, regarding ways to innovate in this new legal landscape.

For more on health and wellness in the law firm, be sure to read through the January/February 2019 of Strategies magazine.

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Topics: Marketing Management and Leadership, Podcast

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
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  • And much, much more!