Strategies+: A Blog for Legal Marketers

Perfecting the Pitch During the Coronavirus Pandemic

Posted by Lily Bowen on Sep 9, 2020 2:32:24 PM

   

By Lily Bowen

Editors and reporters continue to heavily rely on PR professionals for quick access to experts, including lawyers, while running on tight deadlines and working toward an unending stream of stories. Early on in the pandemic — during March and April in particular — local, national and global newsrooms shifted their coverage to being nearly exclusive of the COVID-19 public health crisis and its economic, social and political impact. Now, while the coronavirus pandemic still rages on in many parts of the United States and across the world, reporters have somewhat returned to covering their usual beats, while still writing through a COVID-19 lens.

Below are three tips for legal and other PR professionals to maximize success when pitching during the coronavirus pandemic, and for the foreseeable future. While there’s no exact recipe for a successful pitch, as timing and relevance will always be a factor, these strategies and considerations can help elevate attorneys as top expert sources for reporters.

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Topics: Communications, PR, Diversity, best practices, COVID-19, crisis communication

LMA Podcast: Episode 54 - Predictions, Possibilities, and Problems: What’s Coming for Legal PR in 2020

Posted by LMA on Dec 22, 2019 5:27:40 PM

In this episode, John Buchanan (Sheppard Mullin) speaks with Greentarget’s John Corey, Infinite Global’s Jamie Diaferia and Hellerman Communications’ John Hellerman about some of the key changes to prepare for in legal PR as 2020 approaches. Corey, Diaferia and Hellerman share their expect perspectives on content strategy and data leveraging, and provide best practices and key ideas to consider in the next year.

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Topics: Podcast, Public Relations, PR, PR & Communications SIG

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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