John Buchanan (Sheppard Mullin) speaks with STET’s Susan Kostal in a follow-up from a previous episode to give further background on content strategy. Part one of this series dove into the what, why and how of a content strategy. In the latest episode of the LMA Podcast, Kostal will share insight on managing lawyers’ expectations, how to keep content flowing, tips for best leveraging content, making analytics digestible and more.
Topics: Podcast, content, PR & Communications SIG, Content Strategy
What is your firm’s content strategy? How is that strategy providing the best outcomes in business development?
Topics: Podcast, content, PR & Communications SIG, Content Strategy
How do you create memorable content and get it noticed?
Topics: Technology Management, Podcast, Storytelling, Data, PR & Communications SIG
