Strategies+: A Blog for Legal Marketers

Think Like a Product Manager

Posted by J. David Harvey on Feb 4, 2020 1:56:20 PM


If you studied marketing in college, you know that “Product” is one of the four Ps, the four building blocks of marketing. Yet, in legal marketing, we don’t often think about how we can productize services. After all, the “product” we are marketing is generally thought of as the lawyers themselves, what they have to offer and the sum of their experience. But, as the legal world continues to evolve, there’s a real opportunity for us as marketers to consider how the services a firm offers can be marketed as products — and even identify and execute on defined products that can help differentiate our firms.

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Topics: Strategies, Client Services, Marketing Management and Leadership, Product

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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