Strategies+: A Blog for Legal Marketers

Engagement Was Key to Success at #LMA20

Posted by Poston Communications on Oct 30, 2020 2:27:56 PM

   

By Poston Communications

Over the course of this year's events, the venues and tools for connection may have changed, but the physiological drive to develop and maintain relationships has not diminished — and perhaps has even grown. And just like at an in-person event, the level of satisfaction experienced by attendees often directly correlates to their time and energy invested in attending sessions, networking, asking questions, sharing experiences and connecting one-on-one.

With that in mind, here's what made the Legal Marketing Association 2020 Annual Conference (#LMA20) a success from an engagement perspective.

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Topics: Business Development, Communications, diversity & inclusion, professional development, Annual Conference, engagement

The Client Experience of the Future

Posted by Angela Long on Aug 26, 2020 12:00:00 PM

   

By Angela Long

The success of the modern law firm hinges on its ability to adapt and pivot. Even before being struck by a global health crisis, the profession has been experiencing significant disruption due to rapid changes in technology that reshaped client expectations. Today, the combination of these two factors results in an urgent need for law firms to embrace change like never before.

So, what will the law firm of the future look like? What can firms do now to succeed amid the chaos and how can they prepare themselves for future disruptions, challenges and pressures? In order to answer these questions, we must direct our focus to the client experience. I spoke with Heinan Landa, founder and CEO of Optimal Networks and author of “The Modern Law Firm: How to Thrive in an Era of Rapid Technological Change,” to get his perspective on how law firms can embrace and deliver on a client-focused strategy. Here he shares his ideas and expertise based on three decades of providing IT services to law firms.  

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Topics: Technology Management, Communications, professional development, technology, legal marketing technology

Adapting, and Quickly: 6 Tips for Mastering Today’s Tech Landscape

Posted by Elena Petzold on Aug 25, 2020 12:25:33 PM

   

By Elena Petzold

I’ve noticed throughout my career that it takes any new technology five to 10 years to really infiltrate the practice of law — except during a pandemic. Over the last six months, closed offices and teleworking have created an accelerated environment for the adoption and implementation of new technologies. With the restrictions caused by the pandemic not loosening anytime soon, even those who are extremely leery of new technology platforms may want to rethink their ways.

In that spirit, I share with you my top six tips for mastering the current tech landscape of 2020:

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Topics: Technology Management, Communications, professional development, technology, legal marketing technology

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!