Strategies+: A Blog for Legal Marketers

Your Firm's Lackluster Marketing Technology Might Not Be a Tech Problem

Posted by Dave Bruns on Aug 9, 2019 2:53:38 PM

By David Bruns

Legal technology is a science, but legal tech implementation within your firm is an art. As a strategic marketer, you need to know what to purchase and understand that how to deploy it can make or break the investment.

If your technology investment seems to be faltering, do you switch canoes midstream? Not immediately. Look at who’s paddling and if a course correction is appropriate before you ditch your canoe for a kayak or Jet Ski or decide to build a rope bridge.

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Topics: Technology Management, professional development, LMA regions, Tech West, Regional Conference, technology, legal marketing technology, legal technology

Balance Comes From Compensation, Not Just Moderation

Posted by Darryl Cross on Jul 16, 2019 11:09:10 AM

By Darryl Cross

Experts talk about seeking and finding balance as the key to being healthy, happy and engaged. However, demands placed on us by others and our own personal expectations, makes this an exhausting quest for harmony. Moderation is not necessarily the best approach to create a great life. Who wants to be moderately healthy, happy and engaged?

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Topics: Strategies, professional development, mental health awareness, health and wellness, compensation, self care, mental health, work life balance

Being a Disruptor in Attorney Professional Development

Posted by Stephanie Hanna on Jul 2, 2019 2:59:56 PM

By Stephanie R. Hanna, Esq., Founder + Owner, The Other 85

According to a report from the NALP Foundation, within five years, 81% of entry-level associates leave their law firms. Associates’ top complaints are often related to receiving inadequate tools and training regarding business and professional development.

We are all becoming more familiar with statistics like this. Legal marketers not only play an important role in supporting and developing attorneys in their first 10 years of practice, but also in disrupting the norm in the professional development of attorneys.

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Topics: leadership, LMA Midwest Regional Conference, professional development, LMA regions, young professionals, associates

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!