Strategies+: A Blog for Legal Marketers

The 12 Days of Social Media: A PR Pro’s Positive Spin on 2020

Posted by Bethany Chieffallo on Jan 13, 2021 12:00:00 PM

By Bethany Chieffallo, LMA Public Relations & Communications SIG Co-Chair

On the seventh day, Bethany Chieffallo, LMA Public Relations & Communications SIG Co-Chair, shares some of the positive things that came out of a challenging year, demonstrating remarkable resilience and optimism. Bethany also discusses how the past year shaped social media and communications efforts at her firm.

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Topics: Communications, Social Media, Public Relations, PR, Legal Marketing, best practices, The 12 Days of Social Media, Social & Digital Media SIG

LMA Podcast: Episode 54 - Predictions, Possibilities, and Problems: What’s Coming for Legal PR in 2020

Posted by LMA on Dec 22, 2019 5:27:40 PM

In this episode, John Buchanan (Sheppard Mullin) speaks with Greentarget’s John Corey, Infinite Global’s Jamie Diaferia and Hellerman Communications’ John Hellerman about some of the key changes to prepare for in legal PR as 2020 approaches. Corey, Diaferia and Hellerman share their expect perspectives on content strategy and data leveraging, and provide best practices and key ideas to consider in the next year.

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Topics: Podcast, Public Relations, PR, PR & Communications SIG

LMA Podcast: Episode 48 —  Turning PR Principles Inward

Posted by LMA International on Aug 27, 2019 9:53:01 AM

The July/August issue of Strategies Magazine is all about using communication and PR tactics to differentiate your firm. But how can legal marketers turn those strategies inward to help support their department? In this episode of Strategies LIVE! Hear from Iris Jones (McNees Wallace & Nurick) and Andrew Scott (Seward & Kissel LLP) on ways they help show the value of their department, as well as strategies for recovering from “bad press” within your firm.


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Topics: Podcast, Public Relations, Strategies LIVE!

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!