Strategies+: A Blog for Legal Marketers

P3® – The Virtual Experience Session Sneak Peek: Emergence of the Citizen Data Scientist

Posted by James Michael Boyer and Daniel Pope on Jun 5, 2020 10:00:00 AM


By James Michael Boyer and Daniel Pope, Ballard Spahr, LLP

James Michael Boyer and Daniel Pope will present “Emergence of the Citizen Data Scientist” at P3® – The Virtual Experience on Wednesday, June 10, 2020. With the release of user-friendly and intuitive business intelligence tools, the role of data scientist is no longer limited to the IT department, giving marketing, pricing and project management professionals greater capability to control their data. We caught up with James and Daniel to preview their session and better understand the role of a citizen data scientist.

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Topics: Industry Research, resources, Data, P3® – The Virtual Experience

Light Reading to Win More Business

Posted by Jennifer O'Leary Cathell on Nov 27, 2019 10:12:19 AM

By Jennifer O'Leary Cathell

Your network is always your best resource, so I called upon my own to get input for this issue of Strategies. These resources can help guide the law firm professional looking to up their sales and business development (BD) game:

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Topics: Business Development, Legal Marketing, new business, resources, sales

Trendspotting – LMA Summer Reading Roundup

Posted by LMA International on Jul 12, 2019 1:44:37 PM

The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members.  This week, we're bringing you a roundup of reading recommendations from LMA's summer reading recommendations list, starting with “Best Practices in Law Firm Business Development and Marketing."

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Topics: Trendspotting, content, tools, resources, tips

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!