Strategies+: A Blog for Legal Marketers

In Search of Your Center of Excellence

Posted by Kathryn Whitaker on Mar 31, 2020 2:20:00 PM


By Kathryn Whitaker, Calibrate Legal

There comes a time when every law firm marketing team realizes excellence must become a critical priority.

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Topics: Business Development, digital presence, ROI, CoE, proposals, success

Sales Is Not a Scary Word

Posted by Jenna Schiappacasse on Oct 15, 2019 1:00:00 PM


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Topics: Legal Marketing, marketing metrics, ROI

Marketing Metrics: Getting to the Next Level

Posted by Gordon Braun-Woodbury on Oct 3, 2019 3:04:39 PM


By Gordon Braun-Woodbury

With the shift to digital marketing channels, almost anything is measurable. Every marketing activity, contact, campaign and interaction, leaves its own breadcrumb trail that can be analyzed and reported. CRM, marketing automation and social media systems now collect a virtual flood of marketing data. Sophisticated analytics and dashboard tools are available — often free of charge — to any marketer prepared to invest time in learning them.

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Topics: Legal Marketing, marketing metrics, ROI

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!