By Kathryn Whitaker, Calibrate Legal
There comes a time when every law firm marketing team realizes excellence must become a critical priority.
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Topics: Business Development, digital presence, ROI, CoE, proposals, success
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Topics: Legal Marketing, marketing metrics, ROI
By Gordon Braun-Woodbury
With the shift to digital marketing channels, almost anything is measurable. Every marketing activity, contact, campaign and interaction, leaves its own breadcrumb trail that can be analyzed and reported. CRM, marketing automation and social media systems now collect a virtual flood of marketing data. Sophisticated analytics and dashboard tools are available — often free of charge — to any marketer prepared to invest time in learning them.
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Topics: Legal Marketing, marketing metrics, ROI