An interview featuring Jill Weber, chief marketing and business development officer, Stinson Leonard Street LLP; and Allen Fuqua, principal, Allen Fuqua Strategies
Each year, LMA partners with subject matter experts to identify the "next big thing" in legal marketing. This year, experts noted the difficulty that law firms historically have in making institutional change, given firm culture and structure. With this in mind, the 2019 Next Big Thing (NBT) was announced: Service Metamorphosis.
Service can make a strategic difference in collaborative relationships and can be used to differentiate from the competition. Jill Weber (Stinson Leonard Street LLP) and Allen Fuqua (Allen Fuqua Strategies), are taking NBT on the road, presenting the concept to LMA regions across the country. We spoke with them to learn more what service metamorphosis means to them, why this topic matters to the industry and the feedback they’ve received from members so far.