Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week we cover collaboration and working across teams, starting with “Law Firm Innovation and Marketing: Collaboration is Key to Success"
Topics: Trendspotting, Strategies, Collaboration, tips
While less than a year ago it was noteworthy to see law firms issuing press releases announcing their adoption of AI tools, today several such announcements are released every week. And whereas in mid-2016 the number of companies offering AI services to law firms was in the dozens, today that number of players is well over 100.
Topics: Strategies, Technology Management
Another new year is upon us, and with it comes the renewed opportunity to focus on creating unique value — within your firm, within your team and within yourself as a professional. As the universal voice of the legal marketing and business development profession, LMA takes great pride in its continued commitment to providing a community and culture for professional development.
Over the past few years, such commitment has been evident through the expansion of networking and education opportunities that continue to provide new value to members. This includes such initiatives as the Body of Knowledge, the development of the LMA podcast series and partnering with such organizations as Bloomberg Law on unique research programs.
As we look to the year ahead, we are excited for fresh opportunities to elevate the role of legal marketing and business development professionals. In particular, we point to five initiatives focused on providing unique value for members in 2018.
Topics: Strategies, Marketing Management and Leadership, Business Development
