Gain a Big-Picture Perspective
In this four-part “DIY competitive intelligence” series, the Competitive/Market Intelligence Shared Interest Group hopes readers will learn the ways in which legal marketers can incorporate competitive intelligence (CI) practices into their business development workflows without incurring significant costs. The first installment covered research tools, the second covered company research, and the third explored effective resources and methods for making current awareness information available to law firm decision-makers. In this final installment, we look at the value of industry research in helping you gain a big-picture perspective.