By Morgan MacLeod, Co-founder of Cubicle Fugitive
Plain and simple, purpose drives brand. It is the backbone of how businesses are formed, helps to explain the benefits people receive from our services, and focuses our business and marketing efforts for growth and competitive advantage. In essence, it is a firm’s “why” at the highest level.
Topics: Business Development, Communications, Branding, Legal Marketing, best practices, legal marketing strategies, Strategy
By Amanda Sexton
We’ve all been looking forward to 2021 since, oh, say, June? While I hate to be anything less than positive, I’d be remiss if I didn’t point out that 2021 won’t be functionally better just by setting out some new calendars for your law firm.
We have to plan for it to be better.
But we’ve got something that can help us plan for this better year — a lot of data. Website visits, open rates, click-through rates and email signups. New and old client stats. All data can shine a light on your path to a successful and profitable 2021.
Topics: Communications, Social Media, best practices, legal marketing technology, digital strategy, Strategy
By Hélène Tournier
In our current remote work environment, LinkedIn has become an increasingly important way to network and maintain visibility. While the American Bar Association reports that 72% of lawyers have a profile on LinkedIn, it remains an underused platform, relegated to a stagnant online resume.
Topics: Business Development, Communications, Social Media, professional development, Strategy
