Strategies+: A Blog for Legal Marketers

4 Tips to Leverage Metrics for Law Firm Success

Posted by Amanda Sexton on Oct 27, 2020 1:00:28 PM

   

By Amanda Sexton

We’ve all been looking forward to 2021 since, oh, say, June? While I hate to be anything less than positive, I’d be remiss if I didn’t point out that 2021 won’t be functionally better just by setting out some new calendars for your law firm.

We have to plan for it to be better.

But we’ve got something that can help us plan for this better year — a lot of data. Website visits, open rates, click-through rates and email signups. New and old client stats. All data can shine a light on your path to a successful and profitable 2021.

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Topics: Communications, Social Media, best practices, legal marketing technology, digital strategy, Strategy

5 Ways to Leverage Your Lawyers' LinkedIn Profiles

Posted by Hélène Tournier on Jul 21, 2020 3:07:37 PM

   

By Hélène Tournier 

In our current remote work environment, LinkedIn has become an increasingly important way to network and maintain visibility. While the American Bar Association reports that 72% of lawyers have a profile on LinkedIn, it remains an underused platform, relegated to a stagnant online resume.

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Topics: Business Development, Communications, Social Media, professional development, Strategy

A Checklist for Delivering High Impact Virtual Retreats and Remote Training

Posted by David Freeman on Jul 14, 2020 1:11:24 PM

   

By David Freeman, J.D., CEO of the David Freeman Consulting Group

Remote Can Be Better Than Live

You read that right — when properly designed and implemented, remote trainings and retreats have the potential to not only save a ton of money, but also deliver better outcomes than when presented live. The key word here is “outcomes.”

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Topics: Business Development, Communications, professional development, Strategy, MarTech SIG

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!