Strategies+: A Blog for Legal Marketers

5 Ways to Leverage Your Lawyers' LinkedIn Profiles

Posted by Hélène Tournier on Jul 21, 2020 3:07:37 PM

   

By Hélène Tournier 

In our current remote work environment, LinkedIn has become an increasingly important way to network and maintain visibility. While the American Bar Association reports that 72% of lawyers have a profile on LinkedIn, it remains an underused platform, relegated to a stagnant online resume.

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Topics: Business Development, Communications, Social Media, professional development, Strategy

A Checklist for Delivering High Impact Virtual Retreats and Remote Training

Posted by David Freeman on Jul 14, 2020 1:11:24 PM

   

By David Freeman, J.D., CEO of the David Freeman Consulting Group

Remote Can Be Better Than Live

You read that right — when properly designed and implemented, remote trainings and retreats have the potential to not only save a ton of money, but also deliver better outcomes than when presented live. The key word here is “outcomes.”

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Topics: Business Development, Communications, professional development, Strategy, MarTech SIG

In Crisis and Beyond — How Legal Marketers Raise the Strategic Value of Our Work

Posted by Debra Pickett on Jul 7, 2020 4:45:10 PM

   

By Debra Pickett, Founder and Principal of Page 2 Communications

Fundamentally, what so many of us do as marketers is to help people tell stories. This is a vitally important skill right now, as everyone struggles to make sense of the world.

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Topics: Business Development, Communications, client value, COVID-19, crisis communication, Strategy

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!