Strategies+: A Blog for Legal Marketers

Empowering Summer Associates Through Hands-On Training

Posted by LMA International on Aug 21, 2019 4:30:26 PM

Interview with Iris Jones, chief business development and marketing officer, McNees Wallace & Nurick

In the summer of 2015, McNees Wallace & Nurick made a move to enhance its business development strategies by empowering summer associates in a new way. In an effort to introduce collaboration and hands-on training opportunities to future lawyers and leaders, a dedicated training program, called The Strategic Collaboration Program for Summer Associates, was put into motion.

In 2017, McNees was recognized for their work with the LMA Your Honor Awards, in the category of Business Development: Coaching/Training. We spoke with Iris Jones, McNees’ chief business development and marketing officer, to learn more about the program, and how other firms can create a similar opportunity for their summer associates.

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Topics: summer associate program, summer associates, Your Honor Awards

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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