Editor’s note: This article originally appeared in the Nov/Dec 2017 issue of Strategies magazine. Access the archives here. Although this technology has (and continues to) evolve since publishing, the heart of this content — best practices for using AI — remain constant.   

By Mark Greene, President of Market Intelligence, and Elonide Semmes, President of Right Hat

While less than a year ago it was noteworthy to see law firms issuing press releases announcing their adoption of artificial intelligence (AI) tools, today several such announcements are released every week. And whereas in mid-2016 the number of companies offering AI services to law firms was in the dozens, today that number of players is well over 100.

What can in-house legal marketers do to influence pricing models? What does the future of professional services pricing look like? In the latest episode of the LMA Podcast, Danielle Smith (Burr & Forman) speaks with Simon Kucher & Partners’ Eddie Hartman. Hartman’s blend of tech and legal backgrounds shines through as he answers these questions and explains his firsthand experiences in quantifying value in a way that leaves clients and your firm happy. 

By David Bruns

Legal technology is a science, but legal tech implementation within your firm is an art. As a strategic marketer, you need to know what to purchase and understand that how to deploy it can make or break the investment.

If your technology investment seems to be faltering, do you switch canoes midstream? Not immediately. Look at who’s paddling and if a course correction is appropriate before you ditch your canoe for a kayak or Jet Ski or decide to build a rope bridge.