Strategies+: A Blog for Legal Marketers

LMA Podcast: Episode 46 - Let the Data Do the Driving: Strengthening Storytelling and Content Through Technology

Posted by LMA on Jun 27, 2019 9:55:34 AM

How do you create memorable content and get it noticed?

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Topics: Technology Management, Podcast, Storytelling, Data, PR & Communications SIG

Become the Top Search Result for Law Firms Using Backlinks

Posted by Josh Elkin on Oct 16, 2018 1:31:02 PM

Learn how to float to the top of prospective clients’ searches.

When something’s strange in the neighborhood, we all know who we’re gonna call. And that’s thanks to a very memorable commercial with the catchiest jingle of all time. When customers need to find lawyer, they turn to Google to find someone in their area who’s local, reputable and — most importantly — conveniently visible in the search results.

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Topics: Technology Management

Proposal Platforms: Tips to Ensure a Streamlined Deployment

Posted by LMA Marketing Technology SIG on Oct 9, 2018 10:00:00 AM

The Marketing Technology SIG offers survey results and insights.

Proposal generation solutions are an important tool in the technology stack of many legal marketing departments. In January, LMA’s Marketing Technology SIG surveyed members to gather insight on the technologies legal marketing teams are using for their pitches and proposals.

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Topics: Technology Management

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!