Strategies+: A Blog for Legal Marketers

Become the Top Search Result for Law Firms Using Backlinks

Posted by Josh Elkin on Oct 16, 2018 1:31:02 PM

Learn how to float to the top of prospective clients’ searches.

When something’s strange in the neighborhood, we all know who we’re gonna call. And that’s thanks to a very memorable commercial with the catchiest jingle of all time. When customers need to find lawyer, they turn to Google to find someone in their area who’s local, reputable and — most importantly — conveniently visible in the search results.

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Topics: Technology Management

Proposal Platforms: Tips to Ensure a Streamlined Deployment

Posted by LMA Marketing Technology SIG on Oct 9, 2018 10:00:00 AM

The Marketing Technology SIG offers survey results and insights.

Proposal generation solutions are an important tool in the technology stack of many legal marketing departments. In January, LMA’s Marketing Technology SIG surveyed members to gather insight on the technologies legal marketing teams are using for their pitches and proposals.

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Topics: Technology Management

Sponsored Content: Cybersecurity in Law Firms – A Risk or an Opportunity?

Posted by Timothy B. Corcoran on Sep 20, 2018 9:56:14 AM

Learn why all law firm members, not just IT experts, have a stake in cybersecurity and a role to play.

Corporations large and small have been dealing with internet security and cybercrime for some years now, but law firms have come relatively late to the table. According to Roy Zur, a cybersecurity expert speaking at the International Bar Association (IBA) 2017 Annual Conference in Sydney, Australia, “The legal market is way, way behind in understanding the threats.”

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Topics: Technology Management, Sponsored Content

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!