Strategies+: A Blog for Legal Marketers

Your Firm's Lackluster Marketing Technology Might Not Be a Tech Problem

Posted by Dave Bruns on Aug 9, 2019 2:53:38 PM

By David Bruns

Legal technology is a science, but legal tech implementation within your firm is an art. As a strategic marketer, you need to know what to purchase and understand that how to deploy it can make or break the investment.

If your technology investment seems to be faltering, do you switch canoes midstream? Not immediately. Look at who’s paddling and if a course correction is appropriate before you ditch your canoe for a kayak or Jet Ski or decide to build a rope bridge.

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Topics: Technology Management, professional development, LMA regions, Tech West, Regional Conference, technology, legal marketing technology, legal technology

LMA Podcast: Episode 46 - Let the Data Do the Driving: Strengthening Storytelling and Content Through Technology

Posted by LMA on Jun 27, 2019 9:55:34 AM

How do you create memorable content and get it noticed?

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Topics: Technology Management, Podcast, Storytelling, Data, PR & Communications SIG

Become the Top Search Result for Law Firms Using Backlinks

Posted by Josh Elkin on Oct 16, 2018 1:31:02 PM

Learn how to float to the top of prospective clients’ searches.

When something’s strange in the neighborhood, we all know who we’re gonna call. And that’s thanks to a very memorable commercial with the catchiest jingle of all time. When customers need to find lawyer, they turn to Google to find someone in their area who’s local, reputable and — most importantly — conveniently visible in the search results.

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Topics: Technology Management

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!