Strategies+: A Blog for Legal Marketers

Legal Data is the New Oil for Legal Professionals

Posted by Josh Blandi on Apr 14, 2020 9:00:00 AM

   

By Josh Blandi, CEO and Co-Founder of UniCourt

Law firms, litigation support firms, and others in the legal industry vertical are quickly turning to legal data as a new and powerful driver of legal marketing and business development efforts. The evolution of access to computing power, combined with the growing availability of legal data — such as court, business, attorney bar and judge data — along with the rise of data science as a discipline, has led to its increased value in the modern economy. It’s no surprise, then, that this trend is coming to the legal industry.

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Topics: Business Development, generating business, Data, technology, legal marketing technology, legal technology

Artificial Intelligence in Law: How Far We’ve Come

Posted by Mark Greene and Elonide Semmes on Mar 11, 2020 3:03:46 PM

   

Editor’s note: This article originally appeared in the Nov/Dec 2017 issue of Strategies magazine. Access the archives here. Although this technology has (and continues to) evolve since publishing, the heart of this content best practices for using AI — remain constant.   

By Mark Greene, President of Market Intelligence, and Elonide Semmes, President of Right Hat

While less than a year ago it was noteworthy to see law firms issuing press releases announcing their adoption of artificial intelligence (AI) tools, today several such announcements are released every week. And whereas in mid-2016 the number of companies offering AI services to law firms was in the dozens, today that number of players is well over 100.

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Topics: Strategies, Innovation, artificial intelligence, technology, legal marketing strategies, Advantage

LMA Podcast: Episode 49 —  Not all Value is Created Equal: Pricing Perspectives from Eddie Hartman

Posted by LMA International on Sep 10, 2019 12:11:57 PM

What can in-house legal marketers do to influence pricing models? What does the future of professional services pricing look like? In the latest episode of the LMA Podcast, Danielle Smith (Burr & Forman) speaks with Simon Kucher & Partners’ Eddie Hartman. Hartman’s blend of tech and legal backgrounds shines through as he answers these questions and explains his firsthand experiences in quantifying value in a way that leaves clients and your firm happy. 


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Topics: Podcast, pricing, technology, legal marketing technology

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!