Strategies+: A Blog for Legal Marketers

Data from a Decade of the Annual Law Department Operations Survey: An Update for Today’s Troubling Times

Posted by Brad Blickstein on Apr 23, 2020 9:30:00 AM

   

By Brad Blickstein, principal of the Blickstein Group and partner and co-head of NewLaw at Baretz+Brunelle

Back in June 2019, I presented “The Annual Law Department Operations Survey: Decoding a Decade of Data to Map the LDO Journey” at LMA P3 – The Practice Innovation Conference. During that session, I outlined how the law department operations role has changed since the 2008 launch of the survey, which asks in-house legal operations professionals to provide insight into many critical success factors for effectively managed corporate law departments.

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Topics: change, Data, technology, legal marketing technology, legal technology, trends

Resources to Inspire Leadership

Posted by LMA International on Mar 20, 2020 10:18:29 AM

   

Editor’s note: This resource list originally appeared in the March/April 2019 issue of Strategies magazine. For more leadership-driven content, read the full issue here. For other industry-specific knowledge and tips, access the archives here.

By LMA International

To be a good leader, arguably the best thing you can do is learn from the experiences and perspectives of others. Check out our list of leadership resources below.

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Topics: Strategies, Marketing Management and Leadership, industry trends, leadership, book recommendations, trends

Fostering an Innovative Culture: What Marketing Leaders Can Do

Posted by Scott Westfahl on Oct 22, 2019 2:00:00 PM

By Scott A. Westfahl

One of the great privileges of leading Executive Education at Harvard Law School is circulating and listening to the law firm leaders and general counsel who come from all over the world to attend our leadership programs. We notice trends quickly and pay particular attention to the business terms that our participants use with increasing urgency. In the past two years, those key business terms have been: collaboration, data, cybersecurity and, most interestingly, innovation.

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Topics: Collaboration, Legal Marketing, Innovation, Data, cybersecurity, trends

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!