By Ryan Gould, Vice President of Strategy and Marketing Services, Elevation Marketing

For any law firm or legal team overlooking the importance of a business website, there are three relevant statistics you should pay attention to:

• 96% of people seeking legal advice use a search engine
• 74% of all legal customers visit firms’ websites before taking action
• 69% use a smartphone and computer for research

But stats are just one part of the equation. It’s crucial to look to successful examples to see what they’re doing right with their web presence. With that in mind, here are some tips, with real examples, to creating a great law firm website that ticks all the boxes as far as solid design, functionality and branding are concerned.