By Stephanie R. Hanna, Esq., Founder + Owner, The Other 85

According to a report from the NALP Foundation, within five years, 81% of entry-level associates leave their law firms. Associates’ top complaints are often related to receiving inadequate tools and training regarding business and professional development.

We are all becoming more familiar with statistics like this. Legal marketers not only play an important role in supporting and developing attorneys in their first 10 years of practice, but also in disrupting the norm in the professional development of attorneys.

By Richard Marsolais and Jennifer Shankleton, Co-Chairs, 2019 LMA Midwest Regional Conference Planning Committee  

The theme for the 2019 LMA Midwest Regional Conference in Detroit this June was “Insight – Interaction – Inspiration.” By the end of our two days together, we walked away with a pleasant reminder of why we do what we do, a strengthened sense of community and a name for our unique roles on the inside: intrapreneur. Presentations at the conference positioned legal marketers as the ultimate change agents in our firms.

What follows are themes and key takeaways from sessions. Whether you joined us in the Midwest or you’re looking forward to your own LMA regional event, there’s something for everyone to learn here.