Strategies+: A Blog for Legal Marketers

Flexing Strategic Muscles: Business Development Team Drives Combination Forward

Posted by Erin Corbin Meszaros on Sep 11, 2019 2:31:00 PM

By Erin Corbin Meszaros, chief business development and client service officer, Eversheds Sutherland

When senior management assessed the potential global combination between Eversheds and Sutherland Asbill & Brennan at the start of 2017, the business development (BD) team (at then Sutherland Asbill & Brennan) didn’t stand on the sidelines. Senior management, beginning with managing partner Mark Wasserman, understood there were many ways we could positively make a strong contribution and drive the combination forward.

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Topics: legal marketing strategies, Your Honor Awards, combination

Empowering Summer Associates Through Hands-On Training

Posted by LMA International on Aug 21, 2019 4:30:26 PM

Interview with Iris Jones, chief business development and marketing officer, McNees Wallace & Nurick

In the summer of 2015, McNees Wallace & Nurick made a move to enhance its business development strategies by empowering summer associates in a new way. In an effort to introduce collaboration and hands-on training opportunities to future lawyers and leaders, a dedicated training program, called The Strategic Collaboration Program for Summer Associates, was put into motion.

In 2017, McNees was recognized for their work with the LMA Your Honor Awards, in the category of Business Development: Coaching/Training. We spoke with Iris Jones, McNees’ chief business development and marketing officer, to learn more about the program, and how other firms can create a similar opportunity for their summer associates.

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Topics: summer associate program, summer associates, Your Honor Awards

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!