Make the Most of Your Firm's Services
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, learn which perspectives to consider when building and measuring your lawyers' value, starting with the Lawyerist article, "3 Steps to Measuring Content Marketing ROI."
1. 3 Steps to Measuring Content Marketing ROI
Content marketing is a lower-cost method of reaching prospective clients. As with every other marketing effort you pursue, you must know how your efforts impact your law firm’s bottom line. Read more on Lawyerist.
2. Three Crucial Questions Your Law Firm Must Answer to Succeed
If we all knew the right formula for success, every business would succeed. However, when it comes to building a successful law firm, there are many attorneys still struggling to find that formula. Read more from The National Law Review.
3. Client Transparency: The Secret to Perfect Legal Billing
Many firms and solo practitioners find themselves struggling with fee disputes, especially if they don’t have a system for documenting their time and expenses. Read more on Above the Law.
4. Do Your Clients Refer You/Your Firm To Others? Most Don't
According to a survey by The BTI Consulting Group, only 40.1 percent of clients “recommend their primary law firm to a peer.” As bad as that statistic is, the good news is that it is better by almost 7 percent over the previous year, and better slightly than five years ago. Read more from the Legal Marketing Blog.
5. Social Media Eleven Times More Effective Than Online Advertising
CNBC’s Uptin Saiidi (@uptin) reports that social media influence marketing is 11 times more effective than online advertising pursuant to a new study by TapInfluence. Read more on Real Lawyers Have Blogs.
Check back weekly for more industry trends from around the Web!