Time to Think: What's Next?
Each week, the Legal Marketing Association pulls the most buzzed-about trends in marketing to help inspire its members. This week, it's all about thinking ahead starting with "On Not Being Afraid to Ask for Help: Reaching out in Legal Marketing" from The National Law Review.
1. On Not Being Afraid to Ask for Help: Reaching out in Legal Marketing
Every time there is a tragedy or disaster — man-made or nature-made — we see the now famous Mr. Rogers’ quote about alleviating fear by looking for the helpers. This seems to really resonate with people and that is because it’s true. We can quell our fear by looking for those who can help us. Read more from The National Law Review.
2. Is Your Law Firm Website Content Client-Friendly?
Not all law firm website content is friendly to the potential clients that attorneys are trying to attract. Read more on Lawlytics.
3. Change is Not Just a Six Letter Word: CLOC Urges Lawyers to Put Ideas in Action
At the recent CLOC Institute, Connie Brenton, CLOC President & CEO, along with Chief of Staff/Director of Legal Operations for NetApp gave us a challenge: "Stop thinking about how we can fit into the world around us. Start thinking about how we can change the world around us.” Read more from Zen and the Art of Legal Networking.
4. Amid Marketing Overload, Law Firms Keep Content Coming
Consider a variation on the old tree-falling-in-the-forest puzzle: If a lawyer posts a blog entry and no one reads it, does her law firm have an effective content marketing strategy? Read more on The American Lawyer.
5. Inside the C-Suite: Rise of the Homegrown Law Firm CMO?
The longevity of chief marketing officers can swing wildly among large Pennsylvania-based law firms. But as more firms seek to build their marketing leadership from the ground up, observers say the revolving door may be slowing. Read more from The Legal Intelligencer.
Check back weekly for more industry trends from around the Web!