Strategies+: A Blog for Legal Marketers

Trendspotting – Business Development

Posted by LMA International on Jun 22, 2020 10:00:00 AM

Business Dev.

The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we're focusing on all things business development, starting with "How Cultivating Existing Client Relationships Can Boost Business Development ".

1. How Cultivating Existing Client Relationships Can Boost Business Development

Client Relationship Management Software (CRM) can connect legal professionals across the firm, allowing them to build on successful results they have already delivered for clients. In this article, learn how to leverage relationship data to improve client relationships and create new opportunities. Read more.

2. Six Business Development Tips for Lawyers During COVID-19

Regardless of the COVID-19 pandemic, now is not the time to stop your firm's business development activities. This article walks you through how you can adjust your approach to business development during the current situation. Read more.  

3. Law Firm Business Development: Coaching for Coaches

It’s not enough to just hire experienced marketing and business development professionals — you also have to train them to coach your lawyers. To stay competitive, productive and profitable, you must recognize the need for ongoing, results-driven internal coaching (training) programs. In this webinar, you will learn about the practical platform skills and confidence your team needs to succeed and put the latest BD trends and techniques at your fingertips. Watch Now.

4. Make the Connection Between Law Firm Efficiency and Business Development

Many law firms don't realize the strong connection between business development and efficiency, so they only focus on the former. In this article, learn about the importance of the correlation between the two and how the two-pronged approach benefits you. Read More.

5. How Law Firms Can Build Successful Infrastructures for Data Analysis

To be responsive to clients' need, firms need a strategy that incorporates the right levels of human capital, technical investment and data. In this article, learn how to build out the infrastructure and the considerations you need to take. Read more. 

Check back weekly for more industry trends from around the web!

Topics: Trendspotting, health and wellness

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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