Strategies+: A Blog for Legal Marketers

Trendspotting – Focus on Your Branding

Posted by LMA International on Mar 16, 2021 9:32:52 AM


The Latest in Law Firm Marketing

Every month, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This month, we're putting the focus on your branding, starting with a "Law Firm Branding Guide."

1. Law Firm Branding Guide

Access a comprehensive guide with tips on taking charge of your firm's brand. From defining the brand to analyzing competitors, these tips will help you boost your branding effectiveness across a wide range of efforts. Read more.

2. Is Your Law Firm Marketing Group Ready for a New Name?

Is it time for an internal rebrand? Better communicate your true strategic value with these best practices for a successful law firm marketing department name change. Read more.

3. Why Choosing The Right Branded Swag Is so Important for Your Business

You've spent a great deal of time carefully building and refining your brand make sure it's represented well! Learn more about the benefits of being thoughtful with your company swag and and the benefits of going beyond. Read more.

4. How Does the Trademark Modernization Act of 2020 Help You Protect Your Brand?

The Trademark Modernization Act of 2020 was signed into law on December 27, 2020. Learn more about the additional tools you can use to defend and enforce your own marks, as well as to challenge the marks of others. Read More.

5. Law Firm Branding During a Crisis

From law firm branding to personal branding for lawyers it's important to ensure you're evolving as the world does. Check out these insights on strengthening your brand with today's challenges in mind. Read more.

Check back monthly for more industry trends from around the web!

Topics: Trendspotting, Article, Firm Size: Small, Firm Size: Large, Firm Size: Medium, Essential, Reputation Management

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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  • Weekly trendspotting
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  • And much, much more!