How to Win at Case Result Writing
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, learn how to win new clients by writing effective case results, as featured in the LawLytics article: "How to Write More Effective Case Results On Your Law Firm Website."
1. How To Write More Effective Case Results On Your Law Firm Website
Your previous successes as an attorney are important points of social proof that can inspire your potential clients to have confidence in your work, engage you, and hire you. Case results, when written correctly, can be even more valuable than recommendations from your former clients and other lawyers. Read more from LawLytics.
2. How to Create a Law Firm Social Media Marketing Plan
If one of your goals is to become more proficient at social media marketing, then you need to follow the advice of Yogi Berra, who said, “If you don’t know where you are going, you’ll end up someplace else.” Read more on The National Law Review.
3. How To Build Links for Your Law Firm Website
Lawyers do some crazy things to get links to their websites. From posting spammy blog comments, to crappy infographics, to sending email spam to bloggers, to spinning up unreadable articles, to linking 50 websites together. Read more from Lawyerist.
4. Perspective: 5 Tips For Lawyers to Improve Their Professional Development
To better serve our clients, our profession, ourselves and others, it is incumbent for lawyers to maintain a “growth mindset.” All lawyers and legal organizations can become higher performing and transform their behavior from “know it all” to “learn it all” by embracing these practices. Read more on Bloomberg Law.
5. Procurement to Play Bigger Role in High-End Legal Work
“Legal delivery has gone from ‘In a relationship’ to ‘It’s complicated,'’’ said Mark Cohen, founder and CEO of Legal Mosaic, during the Buying Legal Council Professional Sourcing and Management of Legal Services conference. Read more from Business of Law Blog.
Check back weekly for more industry trends from around the Web!