Strategies+: A Blog for Legal Marketers

Trendspotting – Make the Most of Your Marketing Plan

Posted by LMA International on Jul 28, 2017 9:02:09 AM


Bring Success to Law Firms With Strong Marketing Plans

Each week, the Legal Marketing Association pulls the most buzzed-about trends in marketing to help inspire its members. This week, we focus on areas of improvement, beginning with "Latest Data on Best Times to Post on Top Five Social Media Networks" from The Rainmaker Blog.

1. Latest Data on Best Times to Post on Top Five Social Media Networks

A research effort to try to find the best times to post on social media was done by CoSchedule. The company compiled 20 different studies to uncover the latest data. An hour or two delay may not seem like it would make a big difference when posting on a law firm's social media channels, but it has the potential to do real damage. Read more from The Rainmaker Blog.

2. How Long Does It Take for Content Marketing To Work For Law Firms?

Once a content marketing plan is made, there often is little patience — from all parties involved — regarding when it will start to show results. The good news is that content marketing done correctly works. One must remember, however, that it's a marathon, not a sprint. Read more from LawLytics.

3. How Charity Can Play a Role in Your Marketing Plan

There are strategies marketers at law firms can use to combine their passion for a cause to help their overall marketing strategy. An attorney, or law firm as a whole, may already donate and be invovled in a charity or two, but utilizing advertising opportunities at charity events or starting a charity pledge within the company could have a positive impact on business.  Read more from Attorney at Work.

4. A Facebook Business Manager Guide for Law Firms

Utilizing Facebook Business Manager may seem like a daunting task, but thankfully it is now easier than ever to control everything you may need to market a law firm from one dashboard. There are even options to control Facebook ad accounts through the manager platform. Read more from Good2BSocial.

5. Law Firm Blogging Burnout? Seven Ways To Find Blogging Inspiration Again

To have a successful law firm blog you need to post often and make sure content is of the highest quality possible.  However, this is all easier said than done, and trying to keep up on engaging blog posts can be tough. Read about ways to find inspiration for blogging when you're burnt out from LawLytics.

Check back weekly for more industry trends from around the Web!

Topics: Trendspotting, Marketing Management and Leadership

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!