Strategies+: A Blog for Legal Marketers

Trendspotting – Marketing Overhaul

Posted by LMA International on Jul 7, 2017 12:45:00 PM


Recognize When It's Time for a Marketing Overhaul

Each week, the Legal Marketing Association pulls the most buzzed-about trends in marketing to help inspire its members. This week, we focus on areas of improvement, beginning with "Are You Woke to Cultural Marketing?" from Attorney at Work.

1. Are You Woke to Cultural Marketing?

Recognizing the diverse demographics among people who may be seeking legal help is becoming more and more important to the success of law firms. From a marketing perspective, every way a law firm presents itself should be examined through a cultural eye. For example, instead of automatically sending out Christmas cards to everyone, send individual holiday cards based on each client’s personal beliefs. Read more about being culturally “woke” in marketing at Attorney at Work.

2. Four Steps to Build a Foundational Email Marketing List

The practice of email marketing continues to become more sophisticated as each year passes, but there are some basic steps marketers can follow to build a solid foundation. Some of those include taking time to set up and organize email marketing lists as well as setting up automatic responses for email blasts. Read the full article from The Rain Maker Blog.

3. Five Signs It’s Time to Control Your Law Firm’s Marketing

For marketers who are starting out fresh at a new firm, there are various signs to look for to determine if the firm’s marketing needs a complete overhaul. Some of the red flags include a third party owning and controlling the law firm’s website and blog, a large investment in online marketing with little success, as well as a reliance on vanity metrics. Read the full list of signs from LawLytics.

4. Crafting Meta Descriptions for Law Firm Websites to Get More Visitors

A large area within search engine optimization (SEO) that is often left behind is meta descriptions. These short and simple tags within a webpage are powerful when it comes to driving traffic to a website. Read the full article on how to craft meta descriptions on Good2BSocial.

5. Five Old (But Persistent) Law Firm SEO Myths

The process of SEO is misunderstood and underestimated by many marketers and business owners alike. There are many myths specific to using SEO appropriately in law firms, including the belief that there are “quick fixes” to get a website to the top of Google. Read more SEO myths plaguing law firms from LawLytics.

Check back weekly for more industry trends from around the Web!

Topics: Trendspotting, Communications

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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