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Weekly Trendspotting - 'Tis the Season

Posted by LMA International on Dec 18, 2015 11:22:05 AM

LMA_12_Days12 Days of Social Media: Week 2

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to inspire its members. Continue reading for the biggest stories from the week of December 14, featuring Days 7-12 from the LMA Social Media SIG's "12 Days of Social Media."

Day 7: Sally Schmidt, President, Schmidt Marketing

I believe the biggest challenge for law firms trying to be active in the social media space is being, well, “social.” Most firms don’t speak with one voice, which is why content is boiled down to the barest of boring facts. Read more.

Day 8: Roy Sexton, Trott Law, PC

The reality is that we have accumulated hundreds, nay, thousands of connections in our lives. Some stronger than others, obviously, but social media in all its permutations offers us the ultimate efficiency machine in drawing all the threads of our respective lives in a one-stop shop. Read more.

Day 9: Laura Powers, Chief Marketing Officer, Furia Rubel

The companies that are doing [social media] right have a content strategy in place that is developed specifically for social and minimizes direct marketing messages. By creating engaging content, they make themselves attractive and appealing to target audiences.  Read more.

Day 10: Liz Cerasuolo

What's the next big thing? "Firms will shift from an outbound marketing approach to a more balanced inbound/outbound approach on social media. There will be less of a worry about driving traffic to the firm website and more of a focus on sharing targeted 'in the moment' content."  Read more.

Day 11: Jacqueline Madarang, Marketing Technology Manager, Bradley Arant Boult Cummings

In addition to being known for her presence in publications like Strategies magazine and Attorney at Work, Madarang manages the marketing technology issues facing a 500+ attorney firm all while graciously documenting and sharing what she's learned with the rest of the legal marketing community through social media. Read more.

Day 12: Social Media SIG Leadership + JibJab

No "12 Days of Social Media" would be complete without the annual tradition of a new JibJab video or some parting words from the Social Media SIG leaders. Read more.

Check back weekly for more industry trends from around the Web!

Topics: Trendspotting

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