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Weekly Trendspotting - Twitter Shakes Things Up

Posted by LMA International on Jun 12, 2015 12:00:00 PM

Mashable | Twitter will Remove 140-character Limit on Direct MessagesThe Limit Does Not Exist

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to inspire its members. Continue reading for the biggest industry stories from the week of June 8, including Twitter's removal of character limits to direct messages.

1. Twitter Will Remove 140-character Limit on Direct Messages

You will soon be able to send much longer direct messages on Twitter. The site plans to remove the 140-character limit on its direct messaging feature in July, the company revealed in a post on its developer forum on Thursday. Read more on Mashable.

2. Flash Will Soon Be Obsolete: It's Time for Agencies to Adapt

The days of desktop advertising powered by Adobe Flash are coming to an end, and agencies that don't start adapting now will soon find themselves left behind. Learn more from Ad Age.

3. Storytelling 101 from the Founder of the Moth: Be Vulnerable

People are drawn to stories. It’s woven into the human genome. They are how we understand ourselves and others. The essence of storytelling, Green said, lies in the vulnerability of the teller, or the ability to show weakness and failure — something that most brands tend to shy away. Read more on Digiday.

4. The Emotions You Might Accidentally Be Conveying in Your Emails

A stray type or misused emoticon can amplify an emotion you didn't even inted to convey. Read more from Fast Company.

5. Here Are the 12 Best Facebook Marketing Campaigns From the Past Year 

The Ice Bucket Challenge was the past year's best use of Facebook marketing, according to the social network, which just announced its ad award winners. Read more on AdWeek.

Check back weekly for more industry trends from around the Web!

Topics: Trendspotting

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