Survey Says...Client Feedback!
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, read how firms are taking feedback and surveys more seriously than ever to try and retain their clients, as featured in the National Law Review article: "Today's Best Marketing Practice? Solicit and Respond to Client Feedback."
1. Today's Best Marketing Practice? Solicit and Respond to Client Feedback
Often, I am asked my opinion about the single most effective marketing strategy a law firm can implement. And the more involved I become in the business of marketing legal services, the more certain I am in my reply. Without exception, the answer is, “Ask your clients for feedback and respond to what they say.” Read more from The National Law Review.
2. The Secret to Gaining More Reviews: Just Ask
I’ve been making the case that online ratings and reviews are nothing to fear—indeed, they can actually help build your businesses. So it shouldn’t surprise you to hear me say that the more reviews you receive, the more business-building power they’ll have. Read more on Lawyer Marketing.
3. Ace Your Initial Client Meetings
The first meeting with a potential client is critical. You have to get the key information about the potential case and decide whether or not to represent the potential client. And, of course, the potential client has to decide if they want to hire you—all this hinges on your initial client meeting. Read more from Lawyerist.
4. Attorney Involvement at Case Intake
As someone who has consulted law firms on their intake for the last five years, one of the most frequently asked questions that is posed to me is “How much involvement should my attorneys have with intake?” Read more on LawMarketing.com.
5. Want to Get & Retain More Clients? Steal These Client Service Strategies from the Ritz-Carlton
When I can, I make it a practice to stay at a Ritz-Carlton. As a somewhat demanding business traveler, I find they consistently go above and beyond my expectations. During my stays at the Ritz, I have discovered several keys to their customer service that can be applied to your law firm in helping you fix your client service or reach for the next level. Read more from The Rainmaker Blog.
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