Strategies+: A Blog for Legal Marketers

Trendspotting – The Value of Legal Marketing

Posted by LMA International on Sep 1, 2017 11:00:00 AM

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Legal Marketing Is Having Its Moment

Each week, the Legal Marketing Association pulls the most buzzed-about trends in marketing to help inspire its members. This week, we focus on how the value of legal marketing is making its way to the minds of law firms and lawyers, starting with"Why Marketing Matters for Law Firms" from The Rainmaker Blog.

1. Why Marketing Matters for Law Firms

The average potential client may not be as well-equipped as someone in the law industry to choose a lawyer. For this reason, legal marketing is extremely important. This is good news for legal marketers of all kinds, because, usually, behind many successful law firms are extraordinary marketing strategies. Read more from The Rainmaker Blog .

2. Understanding Legal Marketing in 2017

For many law firms, legal marketing may seem like a fairly basic concept, but in reality there are many facets that make up the practice, inclduing everything from public relations, to cross-selling and advertising. Read more from The National Law Review.

3. What You Should Know About Digital Marketing for Law Firms

As many in the world of legal marketing know, digital marketing is becoming increasingly important. It's gotten to the point that if a business of any kind doesn't use digital marketing to its advantage in some way, it could be detrimental. Read more from The National Law Review.

4. The Lawyer's Guide to Lead-Generating Landing Pages

One part of a digital marketing strategy is a law firm's landing page, which, if done correctly, can bring in lead generations. There are some basic do's and don'ts when it comes to creating landing pages. Read more fromThe Rainmaker Blog.

5. Podcast: Top Three Actions to Take After Building Your Website

If you are in the position of creating a new website or  creating a new strategy for a law firm's website, three actions you may want to consider taking include: creating great content, ensuring good search engine optimization and implementing a solid social media plan. Listen to the latest podcast from Good2BSocial.

Check back weekly for more industry trends from around the web!

Topics: Trendspotting, Marketing Management and Leadership

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!