Strategies+: A Blog for Legal Marketers

Trendspotting – Virtual Law

Posted by LMA International on Sep 27, 2019 12:11:56 PM

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The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we focus on the ins-and-outs of virtual law, starting with "Virtual Is the New Law Firm Reality." 

1. Virtual Is the New Law Firm Reality 

There are so many reasons why lawyers are now considering practicing law through virtual law firms — lengthy commutes, work/life balance, enhanced technology, etc. Firms are now able to work within a cloud-based environment. This Q&A with five law firm leaders details experiences managing and, in some instances, even starting virtual law firms. Read more

2. A Viable Alternative to BigLaw Has Arrived — Virtual Law

While virtual law firms aren't perfect, this article highlights why BigLaw and mid-market firms could be in trouble. Virtual and hybrid law firms are the viable alternatives to BigLaw and will continue to grow. Read more on virtual law firms and see what some lawyers had to say about it. Read more

3. A Look Inside a Virtual Law Firm

Virtual law firms use technology to serve clients rather than run a brick-and-mortar office. This is a trend that has become popular across the country. In this interview with Ridgeway Woulfe, an associate at a California-based virtual law firm, he talks the inside scoop on what it's like working in a virtual firm. Read more on the structure, processes, departments and even complaints in the world of a virtual law firm. 

4. Can 'Virtual' Law Firms Help Close the Partner Gender Gap? 

Could it be that the key to achieving higher gender equity among law firms partners is working remotely? A Working Mother survey suggests that "law firms still have a long way to go to achieve gender parity—even up in the cloud." Read more

5. To Be a Virtual Law Firm or Not? The Pros and Cons of Practicing Virtual Law 

As this article delves into, working remotely and virtual firms are not concepts that are new. Take a look at the pros and cons of virtual law firms to determine what model is best for your firm. Read more

Check back weekly for more industry trends from around the web!

Topics: Trendspotting, tips, virtual law

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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