Strategies+: A Blog for Legal Marketers

Wargaming: Are You Prepared to Compete?

Posted by LMA International on Oct 6, 2015 1:21:18 PM


In order to be a successful marketer, you have to learn how to understand the other players in the market. Wargaming teaches you how to do that. Ben Gilad, Ph.D., a leading developer of competitive intelligence theory and practice in the United States and instructor at LMA's Competitive Intelligence Certificate course, held Nov. 3-4 in Cambridge, Massachusetts, tells the importance of differentiating yourself through CI.

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