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Weekly Trendspotting - The Secret Success of the GRAMMYs

Posted by LMA International on Feb 6, 2015 11:00:00 AM

From Shazam to Snapchat to Live GIF-ing, Here's How the GRAMMY Awardrs Stay Big, 57 Years Later | Fast CompanyMusic and Social and GIFs... oh my!

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to inspire its members. Continue reading for the biggest industry stories from the week of February 2, including how the GRAMMYs are upping the live event marketing stakes.

1. From Shazam to Snapchat to Live GIF-ing, Here's How the GRAMMY Awards Stay Big, 57 Years Later

"Every single year social media has changed and it’s up to us to set a new bar when it comes to social media and live events," says Recording Academy CMO, Evan Greene. "We are at a point where text tweets aren’t enough to engage audiences anymore, there needs to be photos, GIFs, videos, and more." Read more on Fast Company.

2. The Super Bowl Ad Report Card: The Best and Worst Commercials of 2015

Over the course of the night, there appeared dead children. Absent fathers. People forced to work during the Super Bowl instead of watching the game. Read more from Slate.

3. What Super Bowl Manvertising Says About Men’s New Role in America

Super Bowl XLIX ads featured an unusual amount of man tears, and not just for Seahawks fans. Read more on the Washington Post blog.

4. Infographic: How Digital Is Changing Local Ad Spending

Thanks to programmatic and increased mobile use, digital continues to be responsible for nearly all growth in local ads. Read more on AdWeek.

5. Here’s Why Nationwide Ran That Depressing Super Bowl Ad

Nationwide Insurance has been getting some flak for its super-depressing Super Bowl ad about a child’s death, and now the company is telling its side of the story. Read more from TIME.

Check back weekly for more industry trends from around the Web!

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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