Strategies+: A Blog for Legal Marketers

Weekly Trendspotting - Being 'Smart' is Not Enough

Posted by LMA International on Mar 24, 2016 2:56:57 PM


Stay Focused: Market Your Attorney's Specialties

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. Continue reading for the biggest stories from the week of March 21, including an article where business development strategist Jonathan Fitzgerald discusses how successful attorneys are using a specialty-focused marketing strategy.

1. Attorneys Must Market Their Specialties To Stay On Top

Although it has been more than four decades since attorney marketing became legal, too many attorneys still look down on selling themselves – at their own peril, says Jonathan Fitzgarrald, who will share solutions to this challenge during the upcoming Legal Marketing Association's (LMA) annual conference April 11-13 in Austin, Texas. Read more on PR Newswire.

2. Elizabeth 'Betty' Temple of Womble Carlyle: Innovation and Diversity to Serve Clients Better

The National Law Review had the opportunity to speak with Ms. Temple and ask her a few questions about the state of law firms and the changes facing the legal industry, and how she plans to help grow and innovate at Womble Carlyle. Read more from The National Law Review.

3. Mobile-Friendly Matters: 3 Reasons Your Law Firm Needs A Modern Website

If you’ve already got a mobile-friendly law firm website, you can breathe a sigh of relief: you won’t have to worry about the latest change Google’s about to make to search results. Read more from LawLytics.

4. How to Find More Clients Through Referrals

The top four sources of attorney refferals include: current and former clients, other attorneys who do what you do, non-competing attorneys and non-attorney professionals. We've identified some of the top rasons why you are not getting more refferals. Read more on The Rainmaker Blog.

5. The Universal Dos and Don'ts of Brand Building

Anyone who has ever conducted research on how to build a brand will tell you there is a surplus of vague and conflicting information out there. With so many lists, step-by-step instructions, and promised secrets to successful brand building, it can be a challenge to know where to even begin—or who to trust. Read more from Hinge Marketing.

Check back weekly for more industry trends from around the Web!

Topics: Trendspotting

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!