Decoding Hashtag Success
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to inspire its members. Continue reading for the biggest industry stories from the week of May 4, including how to hashtag like a champ.
1. How #Brands Can #Hashtag Like #Champs
The hashtag is a filter for online chatter. It’s a shorthand. It’s a rally cry. And while it may have taken a serious hit from the emoji camp as the most commonly deployed symbol on the Internet, the brand hashtag still shows no sign of ever going away. Read more from Digiday.
2. Brands Should Beware the Legal Hazards of Flirting With Celebs in Social
These days, the rise of social media has produced a gray area for brands, as some unknowingly assume high risk in their pursuit to be topical and clever while attaching themselves to celebrities. Read more on Adweek.
3. Google+ Introduces Themed Collections, Becomes More Like Pinterest
Google's social network is adding Pinterest-like collections to its platform, the company announced Monday. Collections allow Google+ users to group similar posts into topic-based sections, which appear in the new "collections" tab on Google+ profiles. Read more on Mashable.
4. 3 Ways to Use Twitter's Direct Messages in Your Pitching Repertoire
Last week, Twitter introduced a new feature that allows people to receive direct messages from any user, whether they follow them or not. When it comes to your PR strategy, this is BIG news. Read more from PR Daily.
5. How to Talk About Complex Topics Without Dumbing Them Down
Given how much information we all have to filter through, what happens when you have to communicate complex ideas? While some would argue that infobesity requires you to dumb down your messages with an information diet, FastCo disagrees. Read more on Fast Company.
Check back weekly for more industry trends from around the Web!