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Weekly Trendspotting - It's All About the Inbox

Posted by LMA International on Oct 15, 2015 5:00:00 PM

Entrepreneur | 3 Steps to Maximize Your Mobile Email MarketingMaximize Your Firm's Email Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to inspire its members. Continue reading for the biggest stories from the week of October 12, which focus on tips for email marketing success.

1. 3 Steps to Maximize Your Mobile Email Marketing

Is email marketing dead? The consensus among business leaders and so-called cutting-edge marketers who’ve gone all in on social media, YouTube videos, podcasting, and other forms of digital communication would be, "yes." However, that is not the case. Read more from Entrepreneur

2. Why Marketing Automation Tools Are the Future of Email Marketing for Business

"Traditional email marketing is going through a massive shift right now, and the email service providers that we've all used for the past decade aren't able to keep up with innovations that are needed to maintain success with email." Read more on the Huffington Post blog.

3. 8 B2B Email Marketing Tactics Your Competitors Don’t Want You To Know About

Email marketers have 3 seconds to capture attention. Emails are a lot like Youtube ads, if you don’t get attention within a few seconds the audience will hit skip. Read more from Business 2 Community.

4. What’s the Right Frequency for Email Marketing?

Choosing the right frequency for sending emails is a conundrum. Email marketers will naturally want to send more emails if they’re working well, but the risk is always there that they’ll reach a tipping point where some subscribers will have had enough. Read more on ClickZ.

5. 10 Reasons To Use Email Marketing (As Told By Small Businesses)

Deciding where to invest marketing dollars isn’t a decision small businesses take lightly. You know you need to attract new customers and keep existing clients coming back, but you can’t afford to invest time or resources into something that isn’t going to deliver the expected results. Read more from Forbes.

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Topics: Trendspotting

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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