Content Lessons: Past, Present, Future
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to inspire its members. Continue reading for the biggest industry stories from the week of September 7, including what classic 80s movies can teach us about marketing.
1. 5 Essential Marketing Lessons from Classic 80s Movies
Believe it or not, hidden within some classic 80s films are several essential lessons for modern marketers. These timeless tidbits from some of the most popular movies of the decade will help you up your email marketing game. Read more from the Emma Blog.
2. Content Marketing: Strategic Planning Delivers ROI Insight
According to recent surveys, 51 percent of client-side marketers have a content marketing strategy that isn’t documented. To my way of thinking, if it isn’t written down, then it isn’t a strategy. Read more from Business 2 Community.
3. 8 Ways To Make Your Audience Love You
You fight tooth and nail to build your audience. Yet in many cases they give attention but not their focus. They’re aware of you, but they aren’t connected to you. Read more from John Morgan.
4. Print Advertising: “I don’t believe in hammers.”
Client – “I don’t read marketing.” Uh, yeah, you do. And I’ll prove it. Read more on The National Law Review.
5. 5 Innovative Brands Display an Unexpected Approach to Content
In a time when brands are constantly upping the innovation ante, the element of surprise goes a long way in delighting customers. From hidden listings to unique brand extensions and gaming experiences, learn how these five companies embraced the element of surprise and delivered unexpected content to delight their customers. Read more on the Convince & Convert blog.
Check back weekly for more industry trends from around the Web!