Strategies+: A Blog for Legal Marketers

Weekly Trendspotting - Out With the Old...

Posted by LMA International on Jun 17, 2016 12:00:00 PM


...And in With the New: Legal Tech

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, learn how to take advantage of new legal technologies for your marketing and business development strategy, starting with the Strategist article, "How Are Law Firms Using Legal Tech Anyway?"

1. How Are Law Firms Using Legal Tech Anyway?

Legal tech promises to make the industry quicker, more agile, more efficient. You can take in clients online, have your AI robots handle their simplest matters, even mine your email data to determine how happy they are with your services. But do you? Read more from Strategist.

2. How To Conquer Your Fear and Take Control of Your Law Firm's Online Marketing 

We are here to empower attorneys in their marketing by delivering astonishing value that allows them to grow their businesses without proportionally growing their marketing overhead.  Read more on LawLytics.

3. A Look at the State of the Art in Business Development Software and Analytics

For law firms of all sizes, technology is both an absolute necessity for efficiency and productivity and an ongoing challenge.  Read more from Law Practice Today.

4. How Attorneys are Using Social Media

According to the latest ABA Legal Technology Survey Report, 57% of law firms say they are active on LinkedIn but only 35% are active on Facebook and just 21% on Twitter. That’s a lot of opportunity going to waste!  Read more on The Rainmaker Blog.

5. Vanity Statistics Won't Help You Grow

To truly succeed, a law practice can’t rely on growth that results only from isolated circumstances, seasonal trends or provisional impulses. Instead, you establish continuity and sustainability by developing a strategic growth plan, and by managing that plan with data. Read more from Attorney at Work

Check back weekly for more industry trends from around the Web!

Topics: Trendspotting

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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