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Weekly Trendspotting - The BigLaw Brand

Posted by LMA International on Aug 13, 2015 12:00:00 PM

Above the Law | 5 Ways To Use Video To Grow Your Law Firm

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Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to inspire its members. Continue reading for the biggest industry stories from the week of August 10, including how to use video to grow your firm.

1. 5 Ways To Use Video To Grow Your Law Firm

Why use video to grow your law firm? In order to be found on the Web, you need to put information there that your prospective clients will find. That information has to be educational, informative, relevant, and useful, and it needs to be distinctive and representative about your firm. Read more on Above the Law.

2. How Solos and Small Firms Can Beat BigLaw at Business Development

By the end of their career, over 80% of attorneys end up in a law firm with less than 25 attorneys. When it comes to business development, there are several critical areas where the size of your law firm seems to matter most. Read more from The National Law Review.

3. A New Approach to Law Firm Marketing

An article by Mark Hinkle, the chief operating officer of a content intelligence platform for professionals. Read more on Bloomberg BNA.

4. Baker & McKenzie Chair: Social Media Matters for Law Firms

“The word blog comes from the word ‘Weblog,’ which is something people use to annotate their activity on the web. Blogs, expanded to longer text, enable a lawyer to share their passion, insight and care.” Read more from Real Lawyers Have Blogs.

5. Tampa Law Firm Rebrands, Condenses Name to One Word: Trenam

Thinking of rebranding your firm? Check out how one Florida law firm did it: Read more on Tampa Bay Business Journal.

Check back weekly for more industry trends from around the Web!

Topics: Trendspotting

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