Strategies+: A Blog for Legal Marketers

Trendspotting – Here's What You Should Know About GDPR

Posted by LMA International on Apr 27, 2018 11:29:30 AM


The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzz-worthy trends in marketing to help inspire its members. This week, we focus on what the legal industry needs to know about GDPR, starting with "Europe’s Tough New Data-Protection Law" from The Economist.

1. Europe’s Tough New Data-Protection Law

The General Data Protection Regulation (GDPR) is set to go into effect on May 25, and is one of the most complex pieces of regulations to come from the European Union. Read more from The Economist.

2. Cyber Alert – GDPR Implications for U.S. Law Firms

Even though GDPR is taking hold in the EU, as a law firm, you must comply if you are handling any matters that involve personal information of a citizen of the EU or if your firm simply has any personal data on EU citizens in emails, documents or databases. Read more from JD Supra.

3. US Firms Caught Napping by GDPR as Clock Ticks

There are many businesses looking for a "quick fix" to handling GDPR, but unfortunately, the process is an on-going one. The bright side though is that many firms studying GDPR expect the ICO will be more lenient in early months  if a business is doing the work and demonstrating working towards accountability. Read more from CBR Online.

4. How Ready Is Your Law Firm For GDPR?

The new GDPR will not just apply to business records on office computers. Modern workers increasingly work on the go or at home, and because of that, it increases the chances of information being lost or stolen. Businesses will need to tighten up restrictions once May 25 hits or else can face fines for violating the GDPR up to $20 million. Read more from Lawyer Monthly.

5. What's Next: Women in Blockchain and the Future of Smart Contracts. Plus, the Great GDPR Consent Debate

At the She256 conference this week, women discussed blockchain, smart contracts and how GDPR could partly take away the global public directory of domain name registrants.  Read more from

Check back weekly for more industry trends from around the web!

Topics: Trendspotting, Marketing Management and Leadership

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