Strategies+: A Blog for Legal Marketers

Where Law Firm Marketing Should Innovate

Posted by LMA International on May 14, 2019 9:23:48 AM

Where Law Firm Marketing Should Innovate

In a 2018 joint survey report from the Legal Marketing Association and Bloomberg Law®, 62% of respondents said their firm is increasing its focus on marketing and business development. Additionally, 63% said they expect their firm to increase its marketing/business development budget over the next two years.

An understanding of the catalysts for this increased investment, as well as which efforts thus far have proved effective, can help you prioritize and decide where to focus innovation efforts at your firm. See below for the responses from that survey that will help to guide this prioritization.

JD Supra-LMA Bloomberg Law Survey-graphic1

JD Supra-LMA Bloomberg Law Survey-graphic2

View the report from this 2018 survey as well as other past industry research reports conducted by the Legal Marketing Association.

 

Topics: Business Development, Industry Research, Legal Marketing, Innovation, Bloomberg Law, 2018 Joint LMA-Bloomberg Law Survey, industry trends

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