Q&A with Legal Technology Expert, Jacqueline Madarang
By: LMA International
You can say that marketing technologists are, in a sense, bilingual. These professionals are both fluent in data and analytics, as well as the traditional creativity of marketing practices. According to a 2016 study conducted by DataXu, in which 532 marketers across the US, the UK, Germany, France, Spain and Italy were consulted, 68 percent of senior marketers globally say that understanding marketing technology is a critically important skill, surpassing data literacy (58 percent).
Jacqueline Madarang, senior marketing technology manager at Bradley, offers some words of wisdom on the hot topic of merging these two worlds and how it best applies to legal marketing.