Strategies+: A Blog for Legal Marketers

Enhance Your Social Media Presence With Facebook Live

Posted by Deborah Dobson on Jan 17, 2017 10:00:00 AM

Facebook Live Tips for Legal Marketers

As a legal marketer, chances are that you are familiar with Facebook Live. This relatively new feature from Facebook offers live-streaming video capabilities to users.

Facebook Live has proven to be an effective tool for media companies such as CNN, Huffington Post and The New York Times to quickly capture information via video footage and share it widely. New York Times Reporter Nicholas Kristof produced this video that extended the conversation about a recent column he wrote – the goal of good content marketing – and reached more than 55,000 Facebook users. Similarly, Brad Nitz, a meteorologist for Atlanta’s local television station, WSB-TV, live streamed severe weather in March 2016. At its peak, the stream reached 8,800 viewers at once, and the segment had been played more than 77,000 times by the end of March — far more than the station’s typical online audience.

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Topics: Communications

Trendspotting - Put a Spark In Your Strategy

Posted by LMA International on Jan 15, 2017 9:08:17 PM

 

Stay Fresh Throughout 2017

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, cover how you can stay fresh — from technology to content marketing strategy — in 2017, starting with "Strategic Planning in Law Firms: Essential Steps for Success" by The National Law Review.

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Topics: Trendspotting, Technology Management, Communications

LMA Podcast: Episode 04 - BoK and Business of Law

Posted by LMA International on Jan 12, 2017 10:59:07 AM

 

The third installment in the Body of Knowledge podcast series is now live, and moderator Geoffrey Frost (Bondurant, Mixson & Elmore LLP) kicks off this episode on the Business of Law domain with a thought-provoking quote: “Being a lawyer is a profession, but running a law firm is a business.” Tune in as Frost, joined by LMA Education Advisory Counsel members and legal marketing experts Ian Turvill (Freeborn & Peters LLP) and Marcie Shunk (The Tilt Institute) discuss this critical domain, touching on such topics as alternative ways of attracting capital, the recent shift in the spectrum of legal services, and why it’s critical to invest time into thinking differently and finding new approaches to running a law firm.

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Topics: Business of Law, Podcast

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About this Blog

Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!