Strategies+: A Blog for Legal Marketers

Building a Top-of-Mind Brand: Awareness

Posted by Elizabeth Duffy on May 23, 2017 3:54:00 PM

How to Maximize Visibility With Your Brand

This is the first in a three-part series that explores the drivers of a law firm’s brand lifecycle. This first part explores awareness.

Aside from its people, a law firm’s brand can be considered its most valuable asset. A strong brand creates warmer opportunities for lawyers and helps clients feel confident about their choice for law firm representation.

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Topics: Strategies, Communications

Trendspotting – Own Your Marketing Plan

Posted by LMA International on May 19, 2017 10:00:00 AM

Digital Insights to Transform Your Marketing Strategy

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we cover new digital insights specifically for law firm marketing and business development professionals. It all starts with "Advice to Law Firms: Own Your Media, Don't Rent It" from Good2BSocial.

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Topics: Trendspotting

Cheers to 5 Years: 2017 P3 Conference – Day Two

Posted by LMA International on May 18, 2017 12:00:00 PM

Photo credit: @StefanieMarrone via Twitter

The unofficial trend out of 2017's P3 – The Practice Innovation Conference? Collaboration. As P3 professionals continue to rise and expand their mark within the legal industry, the critical next step is collaboration. 

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Topics: Business of Law

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About this Blog


Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!