Strategies+: A Blog for Legal Marketers

Trendspotting – Social Media and PR

Posted by LMA International on Jun 23, 2017 12:00:00 PM

Utilize Social Tools to Boost Your Branding Efforts

Each week, the Legal Marketing Association pulls the most buzzed-about trends in marketing to help inspire its members. This week, we focus on social media and PR, beginning with "How Lawyers Are Using Social Media in 2017" from The Rainmaker Blog.

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Topics: Trendspotting, Branding, Social Media, Public Relations, PR

Resistance Continues, but the Practice of Law Is Transforming

Posted by Merry Neitlich on Jun 20, 2017 4:13:26 PM

Embrace (and Even Seek) Change to Stay Afloat

It has been said that change is the only constant in the world. Nagging realities in the legal marketplace continue to place pressure on law firms, of all sizes, to confront the demand for inevitable changes.

The days of straight billable hours and traditional client-attorney relationships may be slipping away. A few of the pressures law firms are telling us they feel from clients and the marketplace include having state-of-the-art technologies, increasing the use of contract lawyers, corporate legal departments creating their own metrics to codify the cost of performing legal tasks, AI, knowledge management, more specific and customized delivery of legal services, and providing more staffing options. An increasing number of firms are incorporating big data analytics to efficiently reduce risks, cost and time needed to complete matters.

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Topics: Strategies

Trendspotting – Optimizing Web Presence

Posted by LMA International on Jun 16, 2017 2:10:09 PM

Leverage Your Digital Opportunities

Each week, the Legal Marketing Association pulls the most buzzed-about trends in marketing to help inspire its members. This week, we focus on optimizing your presence on the web, beginning with "Evergreen Pages: Why Your Law Firm Website Needs Them" from LawLytics.

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Topics: Trendspotting

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About this Blog

Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!