Strategies+: A Blog for Legal Marketers

What Do Your Clients Want? Ask Your New Friends in Legal Procurement

Posted by Dr. Silvia Hodges Silverstein on Sep 28, 2016 9:45:46 AM

Legal Procurement Professionals Growing as Influencers

By Dr. Silvia Hodges Silverstein 

An increasing number of companies today involve procurement when selecting outside counsel and ancillary legal services providers. This is particularly true for companies with significant legal spend and in regulated industries; banks, insurances and pharmaceutical companies were among the first to bring in procurement professionals. Now, many Fortune 500 companies and international equivalents bring in legal procurement to support the legal department cut costs, ensure quality and drive efficiency in legal services.

Read More

Topics: Business of Law, Business Development

Trendspotting - The Key To Content

Posted by LMA International on Sep 23, 2016 10:00:00 AM

 The Key to Content 

And More Clients

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, discover the latest content marketing strategies to increase your firm's value for clients, starting with LMA member Lindsay Griffith's article "Rainmaking Recommendation from Jaimi Field: The 'Key' to Creating Content That Gets Read" from Zen: The Art of Legal Networking

Read More

Topics: Trendspotting, Client Services, Technology Management, Communications

Dealing with Addiction in a Law Firm Environment

Posted by Tom Mariam on Sep 20, 2016 11:28:25 AM

The Importance of Openly Acknowledging Addiction at Firms

By Tom Mariam

A recently released joint study by the Hazelden Betty Ford Foundation and the American Bar Association Commission on Lawyer Assistance Programs revealed that 21 percent of licensed, employed lawyers qualify as problem drinkers. That shocking statistic jumps to 31.9 percent for lawyers under the age of 30. Those numbers far exceed the percentage of all Americans who have a drinking problem: 6.8 percent.

Read More

Topics: Marketing Management and Leadership, Communications

Subscribe to Blog RSS

About this Blog

Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!