Strategies+: A Blog for Legal Marketers

Doing CI Right in the Law Firm: Defining Scope

Posted by Dr. Ben Gilad on Jul 17, 2018 1:49:41 PM

Learn to provide context for strategy decision-makers.

This is part one of three in our “Doing CI Right in the Law Firm” series. Stay tuned for the next two pieces in the months ahead.

Law firms are unique in that they are led by law experts, not strategists, which is unlike many corporations. Imagine if all software companies were led by programmers, or food companies were led by chefs — it would be a very different business environment.

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Topics: Marketing Management and Leadership

Trendspotting – Social Media and the Legal Industry

Posted by LMA International on Jul 13, 2018 4:34:07 PM

The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we focus on social media strategies and tips, starting with "Can You Be Both Effective and Authentic on LinkedIn?" from the LMA Northeast Region.

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Topics: Trendspotting, Marketing Management and Leadership

Taking Everything Into Account: Getting Serious About Diversity

Posted by José Cunningham on Jul 11, 2018 9:40:14 AM

Insights from the 2018 NALP/AFLDP D&I Summit on creating a more diverse law-firm workforce

Having a diverse team has proven to be good business sense time and time and time again.

No longer is the pressing question “why?” Instead, it’s “how?” At the 2018 NALP/AFLDP D&I Summit, this concept was a key focus for law firm professionals. The summit provided a forum for exchanging information about the current challenges and innovations surrounding diversity and inclusion (D&I) in the legal arena. 

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Topics: Marketing Management and Leadership

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!