Strategies+: A Blog for Legal Marketers

Trendspotting – Develop Your Professional Side

Posted by LMA International on Jun 15, 2018 3:58:37 PM

The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we focus on professional development, starting with "Five Tips to Become a Professional Networker" from AMEinfo.

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Topics: Trendspotting, Marketing Management and Leadership

LMA Podcast: Episode 31 — A Passion for Podcasts

Posted by LMA International on Jun 14, 2018 12:19:33 PM

Podcasts are a great way for your law firm to showcase its thought leadership, grow its brand equity, and even bring in new business. Listen in as John Buchanan (Sheppard Mullin Richter & Hampton LLP), Heather McMichael (Shook, Hardy & Bacon) and Richard Bracken (Stinson Leonard Street LLP) share tips on launching, producing and promoting your firm's own podcast.

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Topics: Business Development, Communications, Podcast

Diversity & Inclusion 2.0: Take the Next Step

Posted by Tahisha Pearson Fugate on Jun 12, 2018 4:35:31 PM

Learn how to advance D&I at your firm with key takeaways from a packed panel.

Diversity and inclusion (D&I) in the legal industry is having its moment right now.

Continuing the conversation about D&I from this year’s LMA Annual Conference Diversity and Inclusion Town Hall, the Mid-Atlantic Region’s Local Group hosted “Diversity & Inclusion 2.0: Taking the Next Step.” This thoughtful and engaging program, moderated by LMA Diversity Committee co-chair José Cunningham, chief marketing and business development officer at Nixon Peabody, included diversity and inclusion change agents who gave their insight on moving the D&I needle in law firms, collaborating across the different functions and from different perspectives to connect the dots.

This article highlights a few takeaways from the panel that should help you take the next step in your firm.

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Topics: Marketing Management and Leadership

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!