Strategies+: A Blog for Legal Marketers

At the Intersection of Marketing and Technology

Posted by LMA International on Dec 6, 2016 1:07:47 PM

Q&A with Legal Technology Expert, Jacqueline Madarang

By: LMA International 

You can say that marketing technologists are, in a sense, bilingual. These professionals are both fluent in data and analytics, as well as the traditional creativity of marketing practices. According to a 2016 study conducted by DataXu, in which 532 marketers across the US, the UK, Germany, France, Spain and Italy were consulted, 68 percent of senior marketers globally say that understanding marketing technology is a critically important skill, surpassing data literacy (58 percent).

Jacqueline Madarang, senior marketing technology manager at Bradley, offers some words of wisdom on the hot topic of merging these two worlds and how it best applies to legal marketing.

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Topics: Technology Management

Trendspotting - The Future is Near

Posted by LMA International on Dec 2, 2016 10:00:00 AM

 

Creating a Plan for 2017

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, hear how to start planning your law firm's strategy for the new year, starting with the blog post "Plan Now to Grow Your Law Firm in 2017" from The Rainmaker Blog.

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Topics: Trendspotting, Marketing Management and Leadership

6 Technology Resource Recommendations

Posted by LMA International on Nov 29, 2016 10:00:00 AM

Exploring New Technology Insights with an Expert Panel

By: LMA International 

Technology can be a tricky thing to get your arms around. These days, it seems that everyone has their favorite tool, and reasons why it is the best option available. But making an educated decision on technology comes down to finding the right resources that work specifically for you and your business.

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Topics: Technology Management

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About this Blog

Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!