Strategies+: A Blog for Legal Marketers

LMA Podcast: Episode 35 - Competitive Intelligence Within Legal Marketing

Posted by LMA International on Aug 16, 2018 4:31:50 PM

 

How has your firm worked competitive intelligence into your marketing plans? In this episode of the LMA podcast, special guests Marcie Borgal Shunk, Leonard Fuld, and Mark Greene, Ph.D., discuss the basics of competitive intelligence and how to implement it at your firm to stand apart. Join us the the 2018 LMA Competitive Intelligence Certificate program to learn more about CI. .  

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Topics: Business Development, Podcast

Doing CI Right in the Law Firm: Hiring the Right People

Posted by Dr. Ben Gilad on Aug 15, 2018 1:10:04 PM

Discover who is actually doing CI work today compared to past groups.

If done right, competitive intelligence (CI) is a powerful competency. In this three-part series, we discuss the three pillars of a successful CI strategy. Last month, we shared the first pillar on defining the right scope. In part two, we tackle hiring the right people.

As the corporate world moved from tactical information to strategic analysis for the core CI’s role, it moved away from hiring people versed in library functions or data gathering into recruiting analyst-level candidates. Over the years, we have seen this change in our Competitive Intelligence Professionals (CIP™) program at the Academy of Competitive Intelligence.

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Topics: Marketing Management and Leadership

Trendspotting – Diversify Your Law Firm

Posted by LMA International on Aug 10, 2018 4:20:58 PM

The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we focus on diversity in the legal industry, starting with "Law Schools Are Very Diverse, So Why Aren’t Law Firms?" from Fast Company.

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Topics: Trendspotting, Marketing Management and Leadership

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!