Strategies+: A Blog for Legal Marketers

Trendspotting – 2018 Strategy Reboot

Posted by LMA International on Jan 5, 2018 11:59:59 AM

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The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, cover the top marketing strategies for 2018, starting with "New Year, New Strategy: How to Audit Your Social Media Marketing Campaign," from Forbes.


1. New Year, New Strategy: How to Audit Your Social Media Marketing Campaign

A new year means a new, or improved, social media plan. There's no better way to find out how to make your social media plan more successful than to evaluate 2017.  Read more from Forbes

2. Seven Social Media Marketing Trends That Will Dominate 2018

Once you have done an in-depth social media audit, think about new trends within the area of social media marketing that you may be able to include in your new plan. Read more on Business2Community.

3. How to Incorporate Events Into Your 2018 Marketing Strategy

If you're looking to systemize your lead generation and structure sales cycles in the new year, incorporating events into your marketing strategy may be an option for you.  Read more from Forbes.

4. Mapping Your Digital Marketing Strategy for 2018

Once you have an idea of what new tactics you want to implement, mapping out a strategy in a clear manner can help ensure your plan is successful. Find some tips on how to map out your strategy from Forbes

5. Six Law Firm Marketing Must-Haves for 2018

Still struggling to pinpoint which key elements to focus on in your firm in terms of marketing this year? A safe bet would be to focus on digital marketing in some capacity. Read more from The Rainmaker Institute.

Check back weekly for more industry trends from around the web!

Topics: Trendspotting, Marketing Management and Leadership

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!