Present a winning argument to your partners with these tips.
This article was originally featured in the third quarter 2018 LMA Mid-Atlantic Region Newsletter.
Pitching partners on a new marketing or business development initiative can feel a bit overwhelming. It may feel even more daunting if the project or initiative is one with big dollar signs attached. We’ve heard it before: “I went to school for law, not marketing.” (Right?) But that’s precisely the reason why we as marketers need to prepare for our own internal pitches with the same thought and care that we ask our lawyers to give to their own business development pitches.