Strategies+: A Blog for Legal Marketers

Erika Rollins

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Sponsored Content: Attribution Solutions for Law Firms

Posted by Erika Rollins on Feb 13, 2018 4:05:48 PM

How Call Tracking and Text Messaging Can Lead to More Cost-Effective Client Engagement 

For legal marketers, attribution can be a challenge. According to a 2014 study by IDC, law firms regularly under spend on marketing compared to other industries — meaning legal marketers may have less to invest in paid channels that lend themselves to easier attribution. It can be a catch-22 where your limited budget leaves you with less ability to determine just how well that budget is performing.

But even if you’re lacking a robust budget brimming with easy-to-attribute channels, there are still ways to maximize your marketing spend and drive leads. Let’s take a look at two ways to level up your engagement on a lean marketing budget.

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Topics: Technology Management, Sponsored Content

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!