Six Website Trends to Define Your Brand
Websites, social media, blogs and mobile apps have created a host of new technologies for law firms to promote their brand. Given all the digital channels that law firms are faced with today, where does the website fit? As Dharma Pachner and John Albert from Herrmann Advertising explained in the first LMA Marketing Technology SIG webinar, “Keeping Your Brand Ahead of the Digital Curve: What Law Firm Websites Are Doing to Shine,” a law firm’s website is still the single most holistic and representative experience of a law firm’s brand online. The following is a recap of some key takeaways from their presentation.