Strategies+: A Blog for Legal Marketers

Trendspotting – Replenish Your Marketing Tactics

Posted by LMA International on Feb 16, 2018 4:37:16 PM

The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we cover the latest in content creation strategies starting with "Why Letting Legal Marketers Take the Lead on Client Discussions Could Boost Innovation," from The American Lawyer

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Topics: Trendspotting, Marketing Management and Leadership

Sponsored Content: Attribution Solutions for Law Firms

Posted by Erika Rollins on Feb 13, 2018 4:05:48 PM

How Call Tracking and Text Messaging Can Lead to More Cost-Effective Client Engagement 

For legal marketers, attribution can be a challenge. According to a 2014 study by IDC, law firms regularly under spend on marketing compared to other industries — meaning legal marketers may have less to invest in paid channels that lend themselves to easier attribution. It can be a catch-22 where your limited budget leaves you with less ability to determine just how well that budget is performing.

But even if you’re lacking a robust budget brimming with easy-to-attribute channels, there are still ways to maximize your marketing spend and drive leads. Let’s take a look at two ways to level up your engagement on a lean marketing budget.

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Topics: Technology Management

Trendspotting – Strategic Content Creation

Posted by LMA International on Feb 9, 2018 12:41:27 PM

The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we cover the latest in content creation strategies starting with "How to Generate Leads With Your Law Firm Blog" from Good2BSocial.

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Topics: Trendspotting, Marketing Management and Leadership

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About this Blog

Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!