Strategies+: A Blog for Legal Marketers

Trendspotting – Online Marketing Tactics

Posted by LMA International on Jan 26, 2018 4:02:07 PM

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The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we cover the latest news surrounding online marketing starting with "What Google's Consumer Insights Report Can Tell Attorneys About Online Legal Marketing" from LawLytics.

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Topics: Trendspotting, Marketing Management and Leadership

Observations From the Field

Posted by Greg Fleischmann on Jan 25, 2018 11:27:15 AM

What Law Firms Want From CMOs

"This is the single hardest position to hire, period," says John Lamar, managing director of the Alexander Group, a retained executive search firm. "The terms 'marketing' and 'business development' can mean so many different things to different people that firms might see a CMO as either the coming of a great messiah or a waste of money. Of course, most firms fall in the middle."

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Topics: Marketing Management and Leadership

Trendspotting – Artificial Intelligence in 2018

Posted by LMA International on Jan 19, 2018 9:39:15 AM

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The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we cover the latest news surrounding artificial intelligence starting with "Four Things About Artificial Intelligence That Marketers Need to Keep in Mind in 2018" from Forbes.

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Topics: Trendspotting, Marketing Management and Leadership

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About this Blog

Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!