Strategies+: A Blog for Legal Marketers

4 Tips for Successful Client Alerts

Posted by Susan Beck and Lance Godard on Sep 4, 2018 1:24:00 PM

Identify the right topics, executive quickly and expand your audience.

Creating effective client alerts can be a headache.

You may get resistance from people in your firm who don’t want to do things differently. Or you may be told they just don’t have the time. Or you’re given an article that’s more appropriate for a robust law journal than a busy general counsel in need of a quick takeaway.

But small changes can make huge differences in client alert quality.

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Topics: Communications

Trendspotting – Update Your Firm's Online Presence

Posted by LMA International on Aug 31, 2018 3:25:22 PM

The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we focus on tips and tools to enhance your firm's online presence, starting with "Facebook Tools for Law Firms to Improve Audience Engagement" from Good2bSocial.

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Topics: Trendspotting, Marketing Management and Leadership

LMA Podcast: Episode 36 — With a Little Help From My Tech

Posted by LMA International on Aug 30, 2018 3:06:48 PM

 

As technology advances at the speed of light, law firms and alternative legal service providers scramble to keep pace. The July/August issue of Strategies magazine is all about moving the needle toward tech, and this episode of the Strategies LIVE podcast series brings together two contributors from the issue to continue the discussion. Adam Stock (chief information officer, Allen Matkins) and Jennifer Klyse (principal, Klyse Advisory Group LLC) share their thoughts on how to define KPIs (key performance indicators), the next big thing in legal marketing tech, and the tool that has had the greatest effect on the way they do their jobs.

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Topics: Technology Management, Podcast

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!