Strategies+: A Blog for Legal Marketers

Engineering a Knowledge Framework

Posted by LMA International on May 14, 2018 10:43:15 PM

Identify a challenge, map it, break it down and solve it.

It goes without saying that the ability to deliver legal services in an accurate, efficient and consistent manner is essential to success. But sometimes that goal can get bogged down by manual, repetitive tasks.

Here is where the application of expert reasoning and automation technology could help play a role.

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Topics: Marketing Management and Leadership

Outside-In Design Thinking With Intrapreneurship

Posted by LMA International on May 14, 2018 10:24:56 PM

Go outside of your world, and start with divergent thinking.

Struggling to drive innovation within your firm? 

Define your antibody.

During today’s Intrapreneur Bootcamp at LMA’s P3 – The Practice Innovation Conference, Josh Kubicki and Kim Craig of Bold Duck Studio introduced a design-thinking framework for defining new ideas and creating a plan for advancing them within your firm. “Design thinking is about thinking through the customer’s perspective — defining the problem outside-in, rather than from an insider’s perspective,” explained Josh as he opened the workshop.

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Topics: Marketing Management and Leadership

Navigating the P3 Gender Gap With Community and Mentorship

Posted by LMA International on May 14, 2018 5:00:00 PM

P3WIN presenters share personal perspectives on the importance of their initiative.

P3 Conference leadership recognizes there is a gender gap that continues to present challenges in promoting women within the P3 community. Thus, the Women’s Initiative Network (P3WIN) was born. This network is meant to provide a platform to help discuss best practices and encourage information sharing as it relates to the current gender gap within the profession in an effort to better promote the roles of women within our evolving community.

Strategies+ was able to connect with three of the five P3WIN presenters to gather their personal perspectives on the importance of the initiative.

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Topics: Marketing Management and Leadership

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!