Strategies+: A Blog for Legal Marketers

Become the Top Search Result for Law Firms Using Backlinks

Posted by Josh Elkin on Oct 16, 2018 1:31:02 PM

Learn how to float to the top of prospective clients’ searches.

When something’s strange in the neighborhood, we all know who we’re gonna call. And that’s thanks to a very memorable commercial with the catchiest jingle of all time. When customers need to find lawyer, they turn to Google to find someone in their area who’s local, reputable and — most importantly — conveniently visible in the search results.

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Topics: Technology Management

Trendspotting – Diversity and Inclusion Should Be Front and Center

Posted by LMA International on Oct 12, 2018 4:45:37 PM

The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we focus on diversity and inclusion, starting with "Connecticut Bar Takes Lead on Diversity Summit for Law Firms, Other Businesses" from Connecticut Law Tribune.

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Topics: Trendspotting, Marketing Management and Leadership

LMA Podcast: Episode 37 — Cultivate BD Expertise in Your Firm

Posted by LMA International on Oct 12, 2018 11:13:36 AM

 

With an uptick in competition in the legal market, it’s time to find new ways to engage with prospects and clients — and that means focusing on the big “s” word: sales. This episode of the Strategies LIVE podcast series builds on the Sept/Oct issue of Strategies magazine by diving into law firm sales. Join Jennifer O’Leary Cathell, director of marketing and business development at Partridge Snow & Hahn, and Mo Bunnell, founder and CEO of Bunnell Idea Group, to learn how Mo’s tried-and-true business development techniques can help you make a measurable impact in your firm.

For more resources on how to cultivate the BD expertise in your firm, see the book discussed on this podcast at snowballsystem.com and the free video training discussed at createdemandcourse.com.

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Topics: Podcast, Business Development

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About this Blog

Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!