Strategies+: A Blog for Legal Marketers

DIY Competitive Intelligence, Part 3: Current Awareness

Posted by Virginia Ryan on Mar 7, 2017 10:00:00 AM

Explore Effective Resources for Making Current Awareness Information Available

In this four-part “DIY competitive intelligence” series, the Competitive/Market Intelligence Shared Interest Group hopes readers will learn the ways in which legal marketers can incorporate competitive intelligence (CI) practices into their business development workflows without incurring major costs. The first installment covered research tools, and the second covered company research. In this third post, we explore effective resources and methods for making current awareness information available to law firm decision-makers.

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Topics: Strategies, Technology Management

Trendspotting - Get Down to Business

Posted by LMA International on Mar 3, 2017 5:28:06 PM


Overcoming Your Business Development Challenges

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, learn how to focus on fixing your business development mistakes and improve your strategy for the future, starting with "5 Reasons Your Business Development Ins't Working - And How You Can Fix It" from JD Supra Perspectives.

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Topics: Trendspotting, Business Development

Sponsored Content: Technology to Keep Pace With Changing Demands of Market

Posted by Thomson Reuters on Mar 2, 2017 1:49:44 PM

Steps to Stay Up to Speed

Take a minute to think, how does your firm use technology to spot transactional trends in the marketplace? Are you using technology to find competitive intelligence insights? To discover new business opportunities?

Staying ahead of the curve means finding technology that can always adapt to what’s next. Technology tools must be able to adapt to the ever-changing trends and/or needs of the market. For the legal industry, technology must be well equipped to help spot transactional trends in the marketplace, find competitive intelligence insights and discover new business opportunities. In the legal profession, staying up-to-speed with the latest technology can be a challenge.

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Topics: Strategies, Technology Management

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About this Blog


Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!