Strategies+: A Blog for Legal Marketers

Trendspotting – Legal Tech Disruption

Posted by LMA International on Jun 28, 2018 2:33:03 PM

The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we focus on technology disruption in the legal industry, starting with "Embracing the Disruptors: Technology's Outsized Role in Reshaping the Legal Market" from LMA Mid-Atlantic.

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Topics: Trendspotting, Marketing Management and Leadership

Taking a Fresh Approach to Website Storytelling

Posted by Maria Porter on Jun 27, 2018 6:13:11 PM

Learn from the journey one firm took in redesigning their website.

Over the past several years, our firm, Taft Stettinius & Hollister LLP, experienced a very exciting period of growth — both organically as well as through strategic mergers and strong lateral and entry-level recruitment. As an organization on the rise, we wanted to create an engaging “digital front door” to Taft, positioning us ahead of the curve, supporting current and future growth, and forming a consistent brand presence. 

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Topics: Marketing Management and Leadership

Trendspotting – Video Marketing Strategies

Posted by LMA International on Jun 22, 2018 4:01:40 PM

The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we focus on video marketing skills, starting with "Instagram Goes Long. Will You Follow?" from The New York Times.

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Topics: Trendspotting, Marketing Management and Leadership

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!