Read How You Can Win the 2017 LMA Presidents' Gift
Interview with 2016 Presidents' Gift Recipient, Chelsea Berglund
Chelsea Berglund, digital and marketing communications specialist at Maslon LLP in Minneapolis, Minnesota, is one of the 2016 Presidents’ Gift recipient. She attended the 2016 LMA Annual Conference this past April in Austin, Texas. She reflects on her experiences at the conference, gives advice to fellow LMA members on the Presidents’ Gift and explains which aspects of membership excite her most going forward.
What was your experience at the 2016 LMA Annual Conference?
The 2016 LMA Annual Conference was an excellent and informative experience for me — I was so grateful that the Presidents’ Gift allowed me to attend. During the sessions, I learned a ton of great information, some of which I was able to immediately implement at my firm.
I was fortunate enough to attend with two colleagues, which meant that we were able to divide and conquer the sessions. I also made some networking connections with marketers at firms across the country. It was great to speak with people who had similar (sometimes eerily so) challenges that they were currently dealing with.
What was your biggest takeaway from the entire conference experience?
I took probably too many notes on number of topics — content marketing, social media, email reputation, public relations and more; so it's hard to choose just one takeaway. There were so many good ideas shared by many marketing professionals at law firms big and small. Both the keynote speaker and general counsel (GC) panel had a few really good and surprising nuggets of information. All of the GC panel members shared the fact that they are looking for investment of the whole firm from their outside counsel. This idea was unexpected, but helpful to think about when tackling the day-to-day.
Any tips you can share on the Presidents’ Gift application process?
I would encourage anyone interested to apply! It doesn't hurt to try, and if you succeed, you're bound to have a fantastic and enlightening experience.
What advice do you have for new LMA members or future grant recipients?
Just take advantage of every opportunity you have through LMA — the local chapter meetings, the special interest groups, the conferences, etc.
What are you looking forward to most as an LMA member?
I'm excited to see how regionalization will change LMA in 2017, especially at the local level. I'm also looking forward to continuing to get to know my fellow members and learning from them — and potentially helping them.
As part of the Presidents' Gift grant program, LMA selects rising legal marketing and business development professionals to receive complimentary LMA 2017 Annual Conference registration and admittance to a pre-conference program of their choice. Fill out the application by October 31, 2016, to be considered. Apply today!